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Dr Parul Ahuja

vidwan id: 320288
Female

Assistant Professor, Department of Management Studies and Commerce
Institute of Innovation in Technology & Management

Expertise

  • Management

Publications

Total Articles 7
Books 0
Proceedings 0

Publications

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Scopus

Citations 16
h-index 2

CrossRef

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Citations 27
h-index 2
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Professional Recognition

2022

Best Paper award

GD Goenka University
2021

Best Paper award

JIMS, Rohini

Community & Membership

2022

marketing club

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Bio

Marketing, consumer behavior, service marketing, retail management, advertising and sales management

Personal Details

  • Female
  • Assistant Professor , Institute of Innovation in Technology & Management
  • Department of Management Studies and Commerce, Institute of Innovation in Technology and Management
Phd (Pursuing)
Other Institute 2022
NET
Other Institute 2018
MCom
University of Delhi 2017
Bcom hons
Other Institute 2015
XII
Other Institute 2012
X
Other Institute 2010
Assistant Professor Aug 2022 – Present
Institute of Innovation in Technology & Management | Department of Management Studies and Commerce

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Co-Authors (1)

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Scholarly Work

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Scholarly Publications

The grey and dark facets of online activities: a study of consumer perceptions

Open Access
Article

Enjoying Music and Movies without Paying: Examining Factors Affecting Unauthorized Downloading amongst Young Adults

Open Access
article
Authors: Meenakshi Handa ., Parul Ahuja ., Swati Jain .,

Enjoying music and movies without paying: examining factors affecting unauthorized downloading amongst young adults

Open Access
Article

Thus Far and No Further? An Inquiry into Adoption of Mobile Phones by Low Income Women in Urban India

Open Access
Review

"Disconnect to Detox: A Study of Smartphone Addiction among Young Adults in India

Open Access
article

Is it Cost Saving or Environmental Benefits? Factors Influencing Energy Saving Behaviour amongst Consumers in India

Open Access
article

Disconnect to detox: a study of smartphone addiction among young adults in India

Open Access
Article