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Dr Potala Venkata Subbaiah

vidwan id: 359768
Male

Assistant Professor, Department of Marketing
Gandhi Institute of Technology and Management

Expertise

  • Management

Publications

Total Articles 20
Books 0
Proceedings 0

Publications

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Scopus

Citations 6
h-index 2

CrossRef

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Citations 1
h-index 1
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Professional Recognition

2022

Best Paper Award

KLiBEL26-Malaysia

Community & Membership

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IAENG

2022
IAENG Membership

ISDS Society, Japan

2021
International Society for Development and Sustainability (ISDS)

Bio

Dr.Venkata subbaiah.P holds a PhD from VIT-Buisness School ,VIT- University And He is currently working as an Assistant Professor at GITAM School of management ,Visakhapatnam Campus, Previously he worked in the Department of Business Administration in AITS (Autonomous), India. He is expertise in various subjects like Managerial economics, Marketing Management, and Business Analytics. He is also published papers in reputed journals, He got the best paper award international Conference, Malaysia

Personal Details

  • Male
  • Assistant Professor , Gandhi Institute of Technology and Management
  • kodur taluka
Ph.D
Other Institute 2022
MBA
Other Institute 2010
Assistant Professor Mar 2023 – Present
Gandhi Institute of Technology and Management | Department of Marketing

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Co-Authors (3)

Ganesh

Mr Ganesh Challa

Annamacharya Institute of Technology And Sciences, Chinthakomma Dinne

Suresh Babu

Dr Suresh Babu Palepu

Annamacharya Institute of Technology And Sciences, Chinthakomma Dinne

Scholarly Work

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Scholarly Publications

Exploring the Influence of Artificial Intelligence (AI) on Online Purchase Decisions: In Case of Consumer's Prospective

Open Access
article

Influence of consumer brand attitude on purchase intention -In case of selected branded atta products

Open Access
article
Authors: P. Venkata Subbaiah, Sathish.AS

Understanding the key Characteristics of Consumer Behaviour-Post Covid Scenario

Open Access
incollection
Authors: SUBBAIAH P, SATHISH A S \& VENKATA

Technical Education Students’ Intention to Install M-Learning MOOC Pedagogy

Open Access
article
Authors: Debora Dhanya A, P. Venkata Subbaiah

APPLICATION OF ALTMAN’S Z SCORE MODEL IN DETERMINING THE FINANCIAL RELIABILITY OF SELECTED PLASTIC COMPANIES IN INDIA

Open Access
article
Authors: Subbaiah.P, V. Mouneswari and Venkata

Impact of corporate reputation on rural consumer brand attitude and purchase intention Markets

Open Access
article
Authors: Subbaiah, P. Venkata

Measuring the customer-based Brand equity in Rural Andhra Pradesh: An Empirical Approach with Special Reference to FMCG

Open Access
article
Authors: P. Venkata Subbaiah, P. Krishna Moorthy

Does Brand Trust lead to Brand Loyalty?

Open Access
article
Authors: Subbaiah, P. Venkata and Sathish, A.S.