Ministry of Education
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Dr Venkata Subbaiah Potala

vidwan id: 292324
Male

,

Orchid Icon 0000-0002-1550-4186 Google Scholar Icon 11840148900 Researcher Icon AHC-1852-2022 Google Scholar Icon 9HvGNTAAAAAJ

Expertise

  • Business

Publications

Total Articles 11
Books 0
Proceedings 0

Publications

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Scopus

Citations 4
h-index 1

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Citations 1
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Professional Recognition

2022

Best Paper Award

KLiBEL26-Malaysia

Community & Membership

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IAENG

2022
IAENG Membership

ISDS Society, Japan

2021
International Society for Development and Sustainability (ISDS)

Bio

Business Administration

Personal Details

  • Male
  • Department of Business Administration, Annamacharya Institute of Technology and Sciences
Ph.D
Other Institute 2022
Assistant Professor Oct 2015 – Oct 2023
Annamacharya Institute of Technology And Sciences, Chinthakomma Dinne | Department of Business Administration

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Potala Venkata

Dr Potala Venkata Subbaiah

Gandhi Institute of Technology and Management

Scholarly Work

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Scholarly Publications

Technical Education Students’ Intention to Install M-Learning MOOC Pedagogy

Open Access
article
Year: 2022. Volume: 14 , Pages: 2837--2850 .
Authors: Debora Dhanya A, P. Venkata Subbaiah

Impact of corporate reputation on rural consumer brand attitude and purchase intention Markets

Open Access
article
Year: 2021. Volume: 11 , Pages: 77--81 .
Authors: Subbaiah, P. Venkata

APPLICATION OF ALTMAN’S Z SCORE MODEL IN DETERMINING THE FINANCIAL RELIABILITY OF SELECTED PLASTIC COMPANIES IN INDIA

Open Access
article
Year: 2021. Pages: 2772--2777 .
Authors: Subbaiah.P, V. Mouneswari and Venkata

Exploring the influences of celebrity endorsement on purchase intention and brand loyalty among rural youth

Open Access
Review
Journal of critical reviews. Year: 2020. Volume: 7 , Issue: 6 , Pages: 426-431 .
Authors: Venkata Subbiah P.;Sathish A.S.
DOI 10.31838/jcr.07.06.75
1 4

Does Brand Trust lead to Brand Loyalty?

Open Access
article
Year: 2020. Volume: 83 , Pages: 25036--25042 .
Authors: Subbaiah, P. Venkata and Sathish, A.S.

Measuring the customer-based Brand equity in Rural Andhra Pradesh: An Empirical Approach with Special Reference to FMCG

Open Access
article
Year: 2020. Volume: 83 , Pages: 14516--14523 .
Authors: P. Venkata Subbaiah, P. Krishna Moorthy

Computing the Influences of Financial Literacy and Its Impact on Investment Behavior in Selected Emerging Regions of Andhra Pradesh

Open Access
article
Year: 2019. Volume: 11 , Pages: 412--417 .
Authors: S. Partha Sarath, P. Venkata Subbaiah

Measuring the Effectiveness of Health and Safety Practices at Work Place

Open Access
article
Year: 2018. Volume: 5 , Pages: 851--857 .
Authors: Venkata Subbiah. P, Krishanna Moorthy.P \& Rahim Basha.S