Expertise

  • Business

Publications

Total Articles 11
Books 0
Proceedings 0

Publications

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Scopus

Citations 4
h-index 1

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Professional Recognition

2022

Best Paper Award

KLiBEL26-Malaysia

Community & Membership

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IAENG

2022
IAENG Membership

ISDS Society, Japan

2021
International Society for Development and Sustainability (ISDS)

Bio

Business Administration

Personal Details

  • Male
  • Department of Business Administration, Annamacharya Institute of Technology and Sciences
Ph.D
Other Institute 2022
Assistant Professor Oct 2015 – Oct 2023
Annamacharya Institute of Technology And Sciences, Chinthakomma Dinne | Department of Business Administration

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Potala Venkata

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Scholarly Work

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Scholarly Publications

Technical Education Students’ Intention to Install M-Learning MOOC Pedagogy

Open Access
article
Authors: Debora Dhanya A, P. Venkata Subbaiah

Impact of corporate reputation on rural consumer brand attitude and purchase intention Markets

Open Access
article
Authors: Subbaiah, P. Venkata

APPLICATION OF ALTMAN’S Z SCORE MODEL IN DETERMINING THE FINANCIAL RELIABILITY OF SELECTED PLASTIC COMPANIES IN INDIA

Open Access
article
Authors: Subbaiah.P, V. Mouneswari and Venkata

Exploring the influences of celebrity endorsement on purchase intention and brand loyalty among rural youth

Open Access
Review

Does Brand Trust lead to Brand Loyalty?

Open Access
article
Authors: Subbaiah, P. Venkata and Sathish, A.S.

Measuring the customer-based Brand equity in Rural Andhra Pradesh: An Empirical Approach with Special Reference to FMCG

Open Access
article
Authors: P. Venkata Subbaiah, P. Krishna Moorthy

Computing the Influences of Financial Literacy and Its Impact on Investment Behavior in Selected Emerging Regions of Andhra Pradesh

Open Access
article
Authors: S. Partha Sarath, P. Venkata Subbaiah

Measuring the Effectiveness of Health and Safety Practices at Work Place

Open Access
article
Authors: Venkata Subbiah. P, Krishanna Moorthy.P \& Rahim Basha.S