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Dr Subhro Sarkar

vidwan id: 353438
Male

Assistant Professor, Marketing Management
Indian Institute of Management Ranchi

Expertise

  • Management

Publications

Total Articles 13
Books 0
Proceedings 0

Publications

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Scopus

Citations 523
h-index 9

CrossRef

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Citations 208
h-index 3
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Professional Recognition

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Bio

Marketing

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management Ranchi
  • Department of Marketing Management,Indian Institute of Management Ranchi
PhD
Indian Institute of Management Rohtak 2020
Assistant Professor Feb 2020 – Present
Indian Institute of Management Ranchi | Marketing Management

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Co-Authors (7)

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Dr Ashish Vazirani

Shiv Nadar University, Gautam Buddha Nagar

Saumya

Dr Saumya Dixit

Indian Institute of Technology Mandi

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Scholarly Work

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Scholarly Publications

Do supply chain managers “play to the gallery” in the metaverse? A public self-awareness view

Open Access
Article
Authors: Rathore H.;Sarkar S.;Jakhar S.K.

More Than Meets the Eye - Decoding the Significance of Avatars: A Systematic Literature Review

Open Access
Article
Authors: Sinha A.K.;Chaudhuri R.;Chopra A.;Sarkar S.

Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis

Open Access
Article

Information signals and bias in investment decisions: A meta-analytic comparison of prediction and actual performance of new ventures

Open Access
Article
Authors: Vazirani A.;Sarkar S.;Bhattacharjee T.;Dwivedi Y.K.;Jack S.

Does Cultural Value Influence Consumers’ Attitudes toward Mall Events? A Study on Indian Mall Shoppers

Open Access
Article

A meta-analysis of antecedents and consequences of trust in mobile commerce

Open Access
Review

Influence of consumer decision-making styles on use of mobile shopping applications

Open Access
Article

Antecedents to Online Travel Purchase: Role of Network Benefits, Pilgrimage Packages, Interactivity, Trust and Customer Reviews

Open Access
Article