Ministry of Education
Vidvan Image

Dr Somesh Kumar Sinha

vidwan id: 319990
Male

Assistant Professor,
RAJAGIRI BUSINESS SCHOOL

Orchid Icon 0000-0001-8322-6192 Google Scholar Icon 57203027055 Researcher Icon N-8911-2015 Google Scholar Icon PS_pNA8AAAAJ

Expertise

  • Management

Publications

Total Articles 3
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 0
h-index 0

CrossRef

CrossRef Icon
Citations 0
h-index 0
Google Scholar

Loading Scholar statistics...

Professional Recognition

2013

Junior Research Fellowship

UGC

Community & Membership

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Bio

Marketing Management

Personal Details

  • Male
  • Assistant Professor , RAJAGIRI BUSINESS SCHOOL
  • Rajagiri Business School Kochi
PhD
Other Institute 2018
Assistant Professor Jan 2021 – Present
RAJAGIRI BUSINESS SCHOOL

Related Profiles

Experts (11292+)

View All
Arjun Kumar

Mr Arjun Kumar K V

Assistant Professor

Seilan

Dr Seilan A

Assistant Professor

Angaline

Angaline B

Assistant Professor

Jaikishan

Dr Jaikishan Sahu

Assistant Professor

Anand

Dr Anand Singh

Assistant Professor

G V Vigneshwara

Mr G V Vigneshwara Swamy

Assistant Professor

R

Dr R RAJKUMAR

Assistant Professor

Tilak Kumar

Mr Tilak Kumar Deb

Assistant Professor

Rahul

Mr Rahul Lenje

N/A

Dr Santanu

Dr Dr Santanu Das

Assistant Professor

Organisations (11+)

View All
Brahmadev

Dr Brahmadev Panda

Assistant Professor

Bala

Dr Bala Subramanian R

Assistant Professor (Grade-II)

Abraham

Dr Abraham Babu

Associate Professor

Abhishek

Mr Abhishek M

Library Assistant

ANNMARY

Ms ANNMARY JOSE

Assistant Professor

Jaedong

Prof Jaedong Kang

Assistant Professor

Jegan

Prof Jegan Jayapal

Assistant Professor

Jose

Dr Jose Puthur

Associate Professor

Krishnan

Dr Krishnan Chandramohan

Assistant Professor (Grade-II)

Somesh Kumar

Dr Somesh Kumar Sinha

Assistant Professor

Co-Authors (0)

no data found

Scholarly Work

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Scholarly Publications

A Systematic Literature Review of the Sales Promotion’s Utilitarian and Hedonic Benefits

Open Access
article
International Journal of Business Excellence. Year: 2022. Volume: 28 , Pages: 118-138 .
Authors: S.K. Sinha
DOI 10.1504/IJBEX.2020.10032560

Impact of Sales Promotion’s Benefits on Perceived Value: Does Product Category Moderate the Results?.

Open Access
article
Journal of Retailing and Consumer Services. Year: 2020. Volume: 52 , Pages: 1-11 .
Authors: S.K. Sinha
DOI 10.1016/j.jretconser.2019.101887

The link between Sales Promotion’s Benefits and Consumers Perception: A comparative study between Rural and Urban Consumers.

Open Access
article
Global Business Review. Year: 2019. Volume: 20 , Pages: 498–514 .
Authors: S.K. Sinha
DOI 10.1177/0972150918825398