Ministry of Education
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Dr Therasa C

vidwan id: 293624
Female

Assistant Professor, Department of MBA
Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Orchid Icon 0000-0001-7052-9805 Google Scholar Icon 56404653100 Researcher Icon F-4471-2016 Google Scholar Icon ULfzjZwAAAAJ

Expertise

  • Management

Publications

Total Articles 22
Books 0
Proceedings 0

Publications

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Scopus

Citations 34
h-index 3

CrossRef

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Citations 18
h-index 3
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Professional Recognition

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Community & Membership

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Bio

Human Resource Management

Personal Details

  • Female
  • Assistant Professor , Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur
  • SASTRA Deemed University, Tirumalaisamudram
PhD
Other Institute 2018
Assistant Professor May 2017 – Present
Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur | Department of MBA

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Co-Authors (6)

ANJALI

Dr ANJALI DAISY

Loyola College, Chennai

Arunkumar

Dr Arunkumar Sivakumar

Vellore Institute of Technology (VIT-AP) University, Andhra Pradesh

Gayathri

Dr Gayathri R

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Velavan

Dr Velavan M

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Vijayabanu

Dr Vijayabanu C

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Vijay Anand

Dr Vijay Anand Venu Gopal

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Scholarly Work

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Scholarly Publications

Preference towards digital payment among gen X-ERS

Open Access
Article
Year: 2017. Volume: 14 , Issue: 3 , Pages: 375-384 .
Authors: Sivasubramanian J.;Velavan M.;Arunkumar S.;Abirami P.;Therasa C.;Abirami G.

Perceived organization climate and work commitment in indian private manufacturing sector

Open Access
Article
Year: 2017. Volume: 14 , Issue: 8 , Pages: 443-450 .
Authors: Vijayabanu C.;Anand V.;Kumar V.;Therasa C.;Daisy S.

Person - job fit and the work commitment of IT Personnel

Open Access
Article
Year: 2016. Volume: 26 , Issue: 2 , Pages: 218-227 .
Authors: Therasa C.;Vijayabanu C.
DOI 10.7322/jhgd.119277
5 5

A dispositional approach to examine the impact towards students stressors in Indian context

Open Access
Article
Journal of Educational, Cultural and Psychological Studies. Year: 2016. Volume: 2016 , Issue: 14 , Pages: 35-56 .
Authors: Therasa C.;Vijayabanu C.
DOI 10.7358/ecps-2016-014-ther
1

The propensity of rural customers towards various retail format with respect to durables and non-durables

Open Access
Article
Indian Journal of Science and Technology. Year: 2016. Volume: 9 , Issue: 27 , Pages: 1-7 .
Authors: Vijayabanu C.;Therasa C.;Anand V.;Elancheliyan B.;Yegneshwar R.
DOI 10.17485/ijst/2016/v9i27/97602
1

A Study on the perspectives of saving and spending pattern of the petti shopkeepers in rural areas of thiruvallur district

Open Access
Article
Indian Journal of Science and Technology. Year: 2016. Volume: 9 , Issue: 27 .
Authors: Vijayabanu C.;Therasa C.;Sharma M.N.;Saigeetha S.;Pratheesha M.
DOI 10.17485/ijst/2016/v9i27/97631
1

An empirical approach to probe the relationship between advertisement and brand image - A rural perspective

Open Access
Article
Indian Journal of Science and Technology. Year: 2016. Volume: 9 , Issue: 27 .
Authors: Therasa C.;Vijayabanu C.;Vijayanand V.
DOI 10.17485/ijst/2016/v9i27/97607
2

Brand preferences of rural customers - an empirical approach

Open Access
Article
Indian Journal of Science and Technology. Year: 2016. Volume: 9 , Issue: 27 .
Authors: Vijayabanu C.;Renganathan R.;Srinivasakumar V.;Therasa C.;Bhuwnesh Skanth K.
DOI 10.17485/ijst/2016/v9i27/97608