Ministry of Education
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Dr Therasa C

vidwan id: 293624
Female

Assistant Professor, Department of MBA
Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Orchid Icon 0000-0001-7052-9805 Google Scholar Icon 56404653100 Researcher Icon F-4471-2016 Google Scholar Icon ULfzjZwAAAAJ

Expertise

  • Management

Publications

Total Articles 22
Books 0
Proceedings 0

Publications

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Scopus

Citations 34
h-index 3

CrossRef

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Citations 18
h-index 3
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Professional Recognition

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Community & Membership

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Bio

Human Resource Management

Personal Details

  • Female
  • Assistant Professor , Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur
  • SASTRA Deemed University, Tirumalaisamudram
PhD
Other Institute 2018
Assistant Professor May 2017 – Present
Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur | Department of MBA

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Co-Authors (6)

ANJALI

Dr ANJALI DAISY

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Arunkumar

Dr Arunkumar Sivakumar

Vellore Institute of Technology (VIT-AP) University, Andhra Pradesh

Gayathri

Dr Gayathri R

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Velavan

Dr Velavan M

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Vijayabanu

Dr Vijayabanu C

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

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Dr Vijay Anand Venu Gopal

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Scholarly Work

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Scholarly Publications

Effects of disruptive innovation on customer experience during product to platform leap

Open Access
Article
International Journal of Business Innovation and Research. Year: 2019. Volume: 19 , Issue: 4 , Pages: 490-508 .
Authors: Arunkumar S.;Therasa C.;Ramesh A.

Impression Management Tactics as a psychological booster for the communication of IT employees – SMART PLS Approach

Open Access
Article
Year: 2019. Volume: 37 , Issue: 2 , Pages: 683-707 .
Authors: Vijayabanu C.;Therasa C.;Daisy S.A.
2 3

Analysing cross selling performance-fitting in a regression equation

Open Access
Conference Paper
Year: 2018. Pages: 916-921 .
Authors: Therasa C.;Vijayabanu C.;Manikandan S.;Gopalakrishnan S.
DOI 10.1109/ISS1.2017.8389312

Cross cultural adjustment of financial sectors in UAE - Model fit using regression equation

Open Access
Conference Paper
Year: 2018. Pages: 829-834 .
Authors: Vijayabanu C.;Therasa C.;Akshaysundaram V.;Mariabonaparte D.;Saividhya R.
DOI 10.1109/ISS1.2017.8389294

Group cohesiveness among quality circle - Factor reduction using eigen values

Open Access
Conference Paper
Year: 2018. Pages: 951-956 .
Authors: Sethuraman J.;Vijayabanu C.;Therasa C.;Srinivasakumar V.;Gopalakrishnan S.
DOI 10.1109/ISS1.2017.8389319

Fitting a linear regression equation for the impact of employee satisfaction on non-monetory benefits

Open Access
Conference Paper
Year: 2018. Pages: 944-950 .
Authors: Sethuraman J.;Vijayabanu C.;Therasa C.;Bhavishya A.
DOI 10.1109/ISS1.2017.8389318

Effect of self-leadership on job satisfaction-standardizing model using regression

Open Access
Conference Paper
Year: 2018. Pages: 1016-1021 .
Authors: Vijayabanu C.;Therasa C.;Akshaysundaram V.;Mariabonaparte D.;SaiVidhya R.
DOI 10.1109/ISS1.2017.8389332

Linear regression model fit for internal marketing and customer relationship management

Open Access
Conference Paper
Year: 2018. Pages: 927-932 .
Authors: Therasa C.;Banu C.V.;Gayathri R.;Gopalakrishnan S.;Manikandan S.
DOI 10.1109/ISS1.2017.8389314
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