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Dr Rajeswari Muthukumar P S

vidwan id: 286666
Female

Associate Professor, Department of Management Studies - KTR
S R M Institute of Science & Technology, Chennai

Expertise

  • Business

Publications

Total Articles 21
Books 0
Proceedings 0

Publications

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Scopus

Citations 38
h-index 3

CrossRef

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Citations 22
h-index 2
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Professional Recognition

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Bio

Marketing, research, analytics

Personal Details

  • Female
  • Associate Professor , S R M Institute of Science & Technology, Chennai
  • 12.A, Norton Apartments, No.5, Norton Road, Mandaveli, Chennai-28
PhD
Other Institute 2015
Associate Professor Sep 2008 – Present
S R M Institute of Science & Technology, Chennai | Department of Management Studies - KTR

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Co-Authors (9)

Bhavani

Bhavani R

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Bhavani

Dr Bhavani R

Annamalai University

Prabakaran

Dr Prabakaran G

Annamalai University

Nisha

Dr Nisha Asokan

S R M Institute of Science & Technology, Chennai

Nithya Preetha

Dr Nithya Preetha Pandiarajan

S R M Institute of Science & Technology, Chennai

Seetharaman

Dr Seetharaman Rathinam

S R M Institute of Science & Technology, Chennai

Suganthi

Dr Suganthi P

S R M Institute of Science & Technology, Chennai

P

Dr P SUGANTHI

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Scholarly Work

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Scholarly Publications

Transforming financial inclusion: Google Pay’s strategic alliances for nomadic community empowerment

Open Access
article
Authors: PS Rajeswari V Vinoth Balaji A Jalaludeen

Case study Apple: Exploring the effects of brand power through nudge theory

Open Access
Article
Authors: Neglur I.S.;Rajeswari P.S.

Keeping viewers hooked: Netflix’s innovative strategies for reducing churn

Open Access
Article

Smart moves: Flipkart’s name-personalized nudging techniques to combat cart abandonment

Open Access
Article

Corona virus pandemic: entrepreneurial orientation and its influence on firm performance – evidence from emerging software industry

Open Access
journal-article

DEVELOPMENT, MEASUREMENT AND VALIDATION OF CUSTOMER CHURN SCALE IN INDIAN MOBILE SERVICES

Open Access
article

An empirical study on entrepreneurial intention and dimension affecting the entrepreneurial intentions

Open Access
Article
Authors: Ashokan N.;Rajeswari P.S.;Priya K.
1

Influence of perceived desirability dimensions on entrepreneurial intentions

Open Access
Article