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Dr P SUGANTHI

vidwan id: 220819
Female

Assistant Professor (Grade-III),
Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Expertise

  • Management

Publications

Total Articles 8
Books 0
Proceedings 0

Publications

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Scopus

Citations 2
h-index 1

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Citations 0
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Professional Recognition

2009

Rank Holder

Anna University, Chennai
2006

Rank Holder

Thiruvalluvar University
2015

Best Researcher

SRMIST
2022

Best Researcher

SRMIST
2023

Best Research Paper Award

BITS Pilani

Community & Membership

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Bio

Marketing Management and Business Analytics

Personal Details

  • Female
  • Assistant Professor (Grade-III) , Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur
  • Thanjavur, Tamil Nadu, India
Ph D
Other Institute 2020
MBA
Other Institute 2008
BBA
Other Institute 2006
Assistant Professor (Grade-III) Aug 2022 – Present
Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur
Assistant Professor Jun 2010 – Aug 2022
SRMIST
Lecturer Jul 2009 – May 2010
C Abdul Hakeem College of Engineering and Technology
Lecturer Aug 2008 – May 2009
Arcot Sri Mahalaalakshmi Women`s institute ofmanagement & Computer Applications, Villapakkam

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Co-Authors (5)

Kavitha

Dr Kavitha Shanmugam

Anna University

Kavitha

Dr Kavitha Shanmugam

S R M Institute of Science & Technology, Chennai

Suganthi P

Dr Suganthi P

R.M.K Engineering College

Rajeswari

Dr Rajeswari Muthukumar P S

S R M Institute of Science & Technology, Chennai

Suganthi

Dr Suganthi P

S R M Institute of Science & Technology, Chennai

Scholarly Work

Unveiling the Transformative Power of 'The Year of Millets Scheme 2023': Assessing Socio-Economic Impact for Sustainable Growth in the Select Districts of Cauvery Delta Region of Tamil Nadu

Funding Agency: ICSSR

Project Director

₹1100000

2023 - 2024

Completed
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Scholarly Publications

Navigating the valuation conundrum: Unravelling challenges and flaws within the startup’s valuation technique

Open Access
Article

Developing, measuring and validating CSR scale for Indian manufacturing sector

Open Access
Article

Factors influencing sustainable consumption behaviour of young consumers in Chennai City

Open Access
article
Authors: Suganthi, P., ., Hariharan, V.

Development, measurement and validation of customer perceived value scale in Indian financial services sector

Open Access
journal-article

DEVELOPMENT, MEASUREMENT AND VALIDATION OF CUSTOMER CHURN SCALE IN INDIAN MOBILE SERVICES

Open Access
article

Corona Virus Pandemic: Entrepreneurial Orientation and its influence on Firm Performance

Open Access
article

Spirituality, emotional intelligence and work stress-a scrutiny

Open Access
journal-article
Authors: Sadasivan, K.;Vasanthi Kumari, K.;Suganthi, P.

Ethical reckoning among teen populace

Open Access
journal-article
Authors: Vasanthi Kumari, K.;Suganthi, P.;Sharanya, E.