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Dr Arshi Zareen

vidwan id: 282871
Female

Assistant Professor, Department of Commerce
Bharati College

Expertise

  • Business, Finance

Publications

Total Articles 9
Books 0
Proceedings 0

Publications

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Professional Recognition

2013

Best Paper Award

Bharati Vidyapeeth Institute Of Management & Research, Delhi

Community & Membership

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Indian Accounting Association, Delhi Chapter

2009
Member

Bio

Commerce

Personal Details

  • Female
  • Assistant Professor , Bharati College
  • Department of Commerce, Bharati College
Ph,D
Other Institute 2015
Assistant Professor Aug 2009 – Present
Bharati College | Department of Commerce

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Co-Authors (2)

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Indian Institute of Technology Kharagpur

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Scholarly Work

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Inveatigating the Effect of Celebrity Endorsement on Consumers' Attitude: A Comparative Study in Three Categories of Buying Decision

University Amity College of Commerce & Finance, Amity University, UP, NOIDA
Year 2021
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Scholarly Publications

Investigating the Impact of Celebrity Endorsement by Banking Sector n Cnsumer’s Attitude towards availing their offered services

Open Access
article
Authors: Priyanka Chaddha, Dr. Bhawna Aggarwal & Dr. Arshi Zareen

Basic concepts

Open Access
Book Chapter

Measuring Marketing Efficiencies

Open Access
article
Authors: Arshi zareen

Introduction to Database Development

Open Access
book chapter
Authors: Arshi zareen

Essential Components of Computers

Open Access
book chapter
Authors: Arshi zareen

Social and Economic Aspects of Advertising

Open Access
book chapter
Authors: Arshi zareen

A conceptual Framework of Customer Lifetime Value: its Components and Metrics

Open Access
article
Authors: Kavita Sharma, Arshi zareen

Using RFM based Market Segmentation in Indian Context

Open Access
book chapter
Authors: Kavita Sharma, Arshi zareen