Expertise
- Management
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Professional Recognition
Emerald Literati Award 2019 for “Highly Recommended Paper.”
EmeraldBest Paper Presentation award for my paper . Title of paper: "Enhancing Online Shopping Experience on E-commerce Websites using predictive Analytics"
SIMSARCBest Paper Presentation Award for my paper titled, “Impact of social media on business and organizational behavior”
SIBM Bengaluru, IndiaBest paper award in marketing track for my paper titled, ““Transforming Telecom Business: Scaling the shift using predictive analytics”
SITM Pune, IndiaBest paper award in General Management track for my paper titled, “Factors affecting smartphone purchase among Indian youth: A descriptive analysis”
SIBM BengaluruReceived best paper award in Marketing Track for my paper titled, “Enhancing Customer Experience using Business Intelligence Tools with specific emphasis on the Indian DTH industry”
SIMSARCCommunity & Membership
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Bio
Marketing, Consumer behaviour, Martech, Branding, Digital marketing, Customer experience, Customer engagement, Higher education
Personal Details
- Female
- Professor , Symbiosis Institute of Telecom Management
- Department of Management, Symbiosis International University
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Symbiosis Institute of Telecom Management
Symbiosis Institute of International Business
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