Ministry of Education
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Dr Sonica Rautela

vidwan id: 277030
Female

Assistant Professor (Grade-II),
Symbiosis Centre for Management Studies

Orchid Icon 0000-0002-2891-3819 Google Scholar Icon 57211188340 Researcher Icon GEQ-3287-2022 Google Scholar Icon ozuOdaEAAAAJ

Expertise

  • Business

Publications

Total Articles 14
Books 0
Proceedings 0

Publications

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Scopus

Citations 11
h-index 2

CrossRef

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Citations 1
h-index 1
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Professional Recognition

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Community & Membership

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Bio

NPD , Social Media

Personal Details

  • Female
  • Assistant Professor (Grade-II) , Symbiosis Centre for Management Studies
  • ​Survey No.231/A & 4 ,Viman Nagar, Pune-14
PhD
Other Institute 2023
Assistant Professor (Grade-II) May 2015 – Present
Symbiosis Centre for Management Studies

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Co-Authors (4)

Adya

Dr Adya Sharma

SYMBIOSIS Centre for Management Studies, Pune

Tarun Kumar

Dr Tarun Kumar Singhal

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Vijay Prakash

Mr Vijay Prakash Misra

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Shreya

Dr Shreya Virani

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Scholarly Work

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Scholarly Publications

Augmentation of effectiveness of new product development through social media: an empirical validation

Open Access
Article
International Journal of Public Sector Performance Management. Year: 2022. Volume: 9 , Issue: 1-2 , Pages: 5-24 .
Authors: Rautela S.;Yerpude S.;Singhal T.K.
DOI 10.1504/ijpspm.2022.119824

Modeling the Enablers and Barriers to Effective E-learning: A TISM Approach

Open Access
Article
Year: 2022. Volume: 16 , Issue: 8 , Pages: 138-164 .
Authors:
DOI 10.3991/ijim.v16i08.29455

Fear of missing out (FOMO) to the joy of missing out (JOMO): shifting dunes of problematic usage of the internet among social media users

Open Access
Article
Journal of Information, Communication and Ethics in Society. Year: 2022.
Authors:
DOI 10.1108/JICES-06-2021-0057

Influence of customer participation in new product development: the moderating role of social media

Open Access
Article
International Journal of Productivity and Performance Management. Year: 2021. Volume: 70 , Issue: 8 , Pages: 2092-2112 .
Authors: Rautela Sonica, Sharma Sarika and Virani Shreya
DOI 10.1108/IJPPM-05-2020-0241
2

Entrepreneurial resilience and self-efficacy during global crisis: study of small businesses in a developing economy

Open Access
Article
Journal of Entrepreneurship in Emerging Economies. Year: 2021.
Authors:
DOI 10.1108/JEEE-03-2021-0123
2

Social Media for New Product Launch: A Study of Social Media Platforms Across the RACE Planning Framework

Open Access
Article
Year: 2021. Volume: 15 , Issue: 5 , Pages: 187-204 .
Authors:
DOI 10.3991/ijim.v15i05.18147
2

Deconstructing the seven Cs of social media: A summative perspective

Open Access
Article
Year: 2020. Volume: 14 , Issue: 3 , Pages: 179-198 .
Authors: Rautela S.;Singhal T.K.
DOI 10.3991/ijim.v14i03.10490
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