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Dr Raj Kumar V

vidwan id: 256177
Male

Assistant Professor, Marketing
Indian Institute of Management Jammu

Expertise

  • Management

Publications

Total Articles 5
Books 0
Proceedings 0

Publications

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Scopus

Citations 150
h-index 3

CrossRef

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Citations 147
h-index 3
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Professional Recognition

2013

UGC-NET for Junior Research Fellowship (JRF)

UGC, Govt. of India

Community & Membership

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Bio

Marketing Management, Integrated Marketing Communication, Marketing Analytics, Retail Management.

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management Jammu
Ph.D.
Anna University 2019
MBA
Anna University 2010
B.Sc.
Other Institute 2008
Assistant Professor Jan 2022 – Present
Indian Institute of Management Jammu | Marketing
Assistant Professor (Grade-I) May 2019 – Nov 2021
Vellore Institute of Technology, Vellore
Teaching Fellow Aug 2011 – Feb 2014
Anna University

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Co-Authors (4)

Dsilva Winfred Rufuss

Dr Dsilva Winfred Rufuss D

Vellore Institute of Technology, Vellore

L

Prof L Suganthi

Anna University

Scholarly Work

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Scholarly Publications

Relative efficiency of social CRM software: A hybrid fuzzy AHP/DEA approach

Open Access
Article

Studies on latent heat energy storage (LHES) materials for solar desalination application-focus on material properties, prioritization, selection and future research potential

Open Access
Article

THE INVESTIGATIONS OF CONSUMER BRAND ENGAGEMENT IN SOCIAL MEDIA BASED BRAND COMMUNITIES AT INTRA AND INTERPERSONAL LEVELS

Open Access
dissertation-thesis
Authors:

Techno-economic analysis of solar stills using integrated fuzzy analytical hierarchy process and data envelopment analysis

Open Access
Article
Authors: Dsilva Winfred Rufuss D.;Raj Kumar V.;Suganthi L.;Iniyan S.;Davies P.A.

Evaluation of Sustainability Indicators in Smart Cities for India Using MCDM Approach

Open Access
Conference Paper
Authors: Anand A.;Winfred Rufuss D.D.;Rajkumar V.;Suganthi L.