Ministry of Education
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Dr Nataraj Balasubramanian

vidwan id: 255229
Male

,

Orchid Icon 0000-0002-0959-9836 Google Scholar Icon 57218911145 Researcher Icon ACV-4450-2022 Google Scholar Icon BvKRBWEAAAAJ

Expertise

  • Management

Publications

Total Articles 15
Books 0
Proceedings 0

Publications

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Scopus

Citations 9
h-index 2

CrossRef

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Citations 11
h-index 2
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Professional Recognition

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Bio

Business Analytics- Artificial Intelligence and Machine Learning

Personal Details

  • Male
  • Thiagarajar College of Management, Pamban Swamy Nagar, Thiruparankundram
PhD
Bharathiar University 2019
Assistant Professor Jun 2020 – —
THIAGARAJAR SCHOOL OF MANAGEMENT | Marketing and Strategy
Senior Lecturer Nov 2014 – Mar 2020
GREAT LAKES INSTITUTE OF MANAGEMENT
Assistant Professor Aug 2011 – Oct 2014
Easwari Engineering College, Chennai
Assistant Professor Jan 2010 – Jul 2011
GKM College of Engineering and Technology

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Co-Authors (3)

Krantiraditya

Dr Krantiraditya Dhalmahapatra

Indian Institute of Management, Shillong

M

Dr M Balaji

THIAGARAJAR SCHOOL OF MANAGEMENT

Murali

Prof Murali Sambasivan

THIAGARAJAR SCHOOL OF MANAGEMENT

Scholarly Work

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Scholarly Publications

Exploring barriers to complementary and alternative medicine adoption in India: an ISM-MICMAC analysis

Open Access
article
Journal of Health Organization and Management. Year: 2025.
Authors: Nataraj Balasubramanian, Umayal Palaniyappan, Balaji.M, Nachiketas Nandakumar
DOI 10.1108/JHOM-01-2024-0001.

Sustainable transportation in developing countries: uncovering factors influencing electric vehicle purchase intention in India

Open Access
Article
Transportation Planning and Technology. Year: 2024. Volume: 47 , Issue: 7 , Pages: 1042-1067 .
Authors: Balasubramanian N.;Dhalmahapatra K.;Pragha P.;Sambasivan M.
DOI 10.1080/03081060.2024.2313138
6

ENHANCING ON-TIME LOAN REPAYMENT AND CUSTOMER RETENTION IN MICROFINANCE LOANS THROUGH MACHINE LEARNING ALGORITHMS

Open Access
conference proceedings
Year: 2024. Pages: 25 .
Authors: Mayapramil S; Nataraj Balasubramanian

Investigate the effectiveness of AI-powered driver assistance systems to enhance the customer experience and emotional wellbeing; a review based study

Open Access
conference proceedings
Year: 2024.
Authors: Lavanya S; Nataraj Balasubramanian

Enhancing Commercial Viability and Trustworthiness: Content Validity for LLMGenerated Output

Open Access
conference proceedings
Year: 2023.
Authors: Thirunitheesh P R; Nataraj Balasubramanian

Purchase intention of IoT Enabled smart hotel rooms among Young Adults– Insights from machine learning algorithm and sentiment analysis

Open Access
conference proceedings
Year: 2022. Volume: 1 , Pages: 23 .
Authors: Nataraj Balasubramanian, Nachiketas Nandakumar, Goutam

Demystifying the Antecedents of Brand Advocacy : Mediating Role of Brand Love and Brand Passion

Open Access
article
Indian Journal of Marketing. Year: 2022. Volume: 52-8 , Pages: 26-40 .
Authors: Sushoban Goswami, Nataraj Balasubramanian
DOI 10.17010/ijom/2022/v52/i8/171222

Organisational sustainability scale-measuring employees’ perception on sustainability of organisation

Open Access
Article
Measuring Business Excellence. Year: 2021.
Authors: Nataraj Balasubramanian ., M. Balaji .,
DOI 10.1108/MBE-06-2020-0093
9