Ministry of Education
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Dr Nataraj Balasubramanian

vidwan id: 255229
Male

,

Orchid Icon 0000-0002-0959-9836 Google Scholar Icon 57218911145 Researcher Icon ACV-4450-2022 Google Scholar Icon BvKRBWEAAAAJ

Expertise

  • Management

Publications

Total Articles 15
Books 0
Proceedings 0

Publications

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Scopus

Citations 9
h-index 2

CrossRef

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Citations 11
h-index 2
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Bio

Business Analytics- Artificial Intelligence and Machine Learning

Personal Details

  • Male
  • Thiagarajar College of Management, Pamban Swamy Nagar, Thiruparankundram
PhD
Bharathiar University 2019
Assistant Professor Jun 2020 – —
THIAGARAJAR SCHOOL OF MANAGEMENT | Marketing and Strategy
Senior Lecturer Nov 2014 – Mar 2020
GREAT LAKES INSTITUTE OF MANAGEMENT
Assistant Professor Aug 2011 – Oct 2014
Easwari Engineering College, Chennai
Assistant Professor Jan 2010 – Jul 2011
GKM College of Engineering and Technology

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Co-Authors (3)

Krantiraditya

Dr Krantiraditya Dhalmahapatra

Indian Institute of Management, Shillong

M

Dr M Balaji

THIAGARAJAR SCHOOL OF MANAGEMENT

Murali

Prof Murali Sambasivan

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Scholarly Work

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Scholarly Publications

Enhancing relationships in e-tail: Role of relationship quality and duration

Open Access
Article
Journal of Retailing and Consumer Services. Year: 2021. Volume: 58 .
Authors: Sriram Dorai ., Nataraj Balasubramanian ., Bharadhwaj Sivakumaran .,
DOI 10.1016/j.jretconser.2020.102293
2 3

Does Service Quality Impact Relationship Quality? Analyzing The Moderating Effect Of Demographic Variables In The Path Model–Empirical Evidence From Indian Retail Banks

Open Access
article
Year: 2020. Volume: 9 (3) , Pages: 239-245 .
Authors: Nataraj Balasubramanian., Rajendran R

Impact of Relationship Quality on Retention A Study with Reference to Retail Banking in India

Open Access
article
Year: 2018. Volume: 13 (1) , Pages: 93-117 .
Authors: Nataraj Balasubramanian
DOI 10.6702/ijbi.201803_13(1).0004

Determinants of Mobile Number Portability – a predictive analysis on the switching intentions

Open Access
article
Year: 2018. Volume: 8(1) , Pages: 278-287 .
Authors: Nataraj Balasubramanian, Dinesh Madhavan Nair, R Rajendran

IMPACT OF FINANCIAL LITERACY ON FINANCIAL DECISION MAKING- A STUDY WITH REFERENCE TO RETAIL INVESTORS IN CHENNAI

Open Access
article
Year: 2017. Volume: 6(2) , Pages: 71-81 .
Authors: Nataraj Balasubramanian., Shyam Prasad

Repayment behavior of commercial vehicle loan borrowers with special reference to Namakkal district, India

Open Access
article
Year: 2017. Volume: 6 (11) , Pages: 93-105 .
Authors: Ashok Kumar, R Rajendran, Nataraj Balasubramanian

Impact of Relationship Quality on Retention – A study with reference to Bank Customers in Chennai

Open Access
conference proceedings
Year: 2017. Volume: 1 , Pages: 202-208 .
Authors: Nataraj Balasubramanian, Rajendran R