Expertise

  • Management

Publications

Total Articles 15
Books 0
Proceedings 0

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Scopus

Citations 9
h-index 2

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Citations 11
h-index 2
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Bio

Business Analytics- Artificial Intelligence and Machine Learning

Personal Details

  • Male
  • Thiagarajar College of Management, Pamban Swamy Nagar, Thiruparankundram
PhD
Bharathiar University 2019
Assistant Professor Jun 2020 – —
THIAGARAJAR SCHOOL OF MANAGEMENT | Marketing and Strategy
Senior Lecturer Nov 2014 – Mar 2020
GREAT LAKES INSTITUTE OF MANAGEMENT
Assistant Professor Aug 2011 – Oct 2014
Easwari Engineering College, Chennai
Assistant Professor Jan 2010 – Jul 2011
GKM College of Engineering and Technology

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Scholarly Publications

Enhancing relationships in e-tail: Role of relationship quality and duration

Open Access
Article
Authors: Sriram Dorai ., Nataraj Balasubramanian ., Bharadhwaj Sivakumaran .,

Does Service Quality Impact Relationship Quality? Analyzing The Moderating Effect Of Demographic Variables In The Path Model–Empirical Evidence From Indian Retail Banks

Open Access
article
Authors: Nataraj Balasubramanian., Rajendran R

Impact of Relationship Quality on Retention A Study with Reference to Retail Banking in India

Open Access
article

Determinants of Mobile Number Portability – a predictive analysis on the switching intentions

Open Access
article
Authors: Nataraj Balasubramanian, Dinesh Madhavan Nair, R Rajendran

IMPACT OF FINANCIAL LITERACY ON FINANCIAL DECISION MAKING- A STUDY WITH REFERENCE TO RETAIL INVESTORS IN CHENNAI

Open Access
article
Authors: Nataraj Balasubramanian., Shyam Prasad

Repayment behavior of commercial vehicle loan borrowers with special reference to Namakkal district, India

Open Access
article
Authors: Ashok Kumar, R Rajendran, Nataraj Balasubramanian

Impact of Relationship Quality on Retention – A study with reference to Bank Customers in Chennai

Open Access
conference proceedings
Authors: Nataraj Balasubramanian, Rajendran R