Expertise

  • Communication

Publications

Total Articles 24
Books 0
Proceedings 0

Publications

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Professional Recognition

2012

Silver Medal in Category Rural Activation Campaigns

Rural Marketing Association of India (RMAI) Award
2021

REVIEWER CERTIFICATE

GLOBAL MEDIA JOURNAL (INDIA)
2021

FDP Resource for session on "Globalisation, Media and Culture", for the FDP held from Sept. 7th -20th, 2021.

The UGC – Human Resource Development Centre, University of Burdwan, West Bengal conducted a Faculty
2021

Conducted 5 Expert Video Lectures for MOOC course on ‘Advertising and Public Relations’

Indira Gandhi National Open University, (IGNOU), July 2021
2017

PLENARY SPEAKER & CHAIR FOR THE SESSION ON COMMUNICATION FOR BEHAVIOUR CHANGE

MEDIA CENTER, SCHOOL FOR COMMUNICATION, MANIPAL ACADEMY FOR HIGHER EDUCATION (MAHE) KARNATAKA
2020

CONDUCTED IQAC WEBINAR on 'Digital Media Literacy: Data Power Manipulation'

IQAC - Distinguished Lecture Series, held by Bharati College, Delhi University, in November 2020.
2021

Chief Resource for International TOT on Gender Senstisation Workshop among Journalists of Maldives

UNESCO - October 2021
2020

Editor-in chief

Journal of Communication, Media and Humanities.
2022

Reviewer MIMANSA

Makhanlal Chaturvedi University of Mass Media, Bhopal

Community & Membership

2021

GENDER SENSTITIZING CELL MANAV RACHNA INTERNATIONAL INSTITUTE OF RESERACH AND STUDIES

CHAIRPERSON
2020

ENTERPRISE SOCIAL RESPONSIBILITY COMMITTEE

CHAIRPERSON
2020

BOARD OF FACULTY, FMEH

CHAIRPERSON
2020

BOARD OF MANAGEMENT - MRIIRS

MEMBER
2020

PLANNING AND MONITORING BOARD, MRIIRS

MEMBER
2020

STUDENT WELFARE COMMITTEE

CHAIRPERSON
2020

BOARD OF STUDIES, DEPARTMENT OF ENGLISH, FMEH

VP NOMINEE MEMBER
2021

BOARD OF STUDIES DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION, FMEH

MEMBER
2020

DOCTORAL REVIEW BOARD

MEMBER
2020

ACADEMIC COUNCIL-MRIIRS

MEMBER

INDIAN SOCIOLOGICAL SOCIETY

2022
L-5198

International Association of Media and Communication Research (IAMCR)

2020
Individual Member

Civil Services Officers’ Institute (CSOI), New Delhi.

2018
Member

Latika Roy Foundation, (LRF) Dehra Dun

2014
Member of the Board of Advisory Committeeof the Early Intervention Center (EIC)

Bio

Dr. Maithili Ganjoo is Dean and Professor at the Faculty of Media Studies and Humanities at Manav Rachna International Institute of Research and Studies, Faridabad. She holds an M.Phil, Ph.D. in Sociology from Jawaharlal Nehru University, New Delhi. She has three decades of work experience, as a Strategic Planner and Knowledge Management specialist with leading media organizations like JWT India, Ogilvy, Group M (all WPP companies) and as an academician at Manipal Academy of Higher Education

Personal Details

  • Female
  • SECTOR 43, DELHI-SURAJKUND ROAD, ARAVALLI HILLS,
Ph.D SOCIOLOGY
Other Institute 1997
M.PHIL
Other Institute 1991
M.A.
Other Institute 1989
B.A ( HONS. BRIDGE COURSE)
Other Institute 1987
Dean Jan 2020 – Feb 2023
Manav Rachna International Institute of Research and Studies
Professor Jan 2020 – Apr 1991
Manav Rachna International Institute of Research and Studies
Adjunct Professor Dec 2018 – Dec 2019
Manipal Academy of Higher Education, Manipal
Research Associate Apr 1991 – Sep 1992
Centre for Womens Studies

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Seetharama

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Scholarly Work

PULSE POLIO MASS MEDIA CAMPAIGN

Funding Agency: UNICEF DELHI & MINISTRY OF HEALTH GOI

STRATEGIC PLANNER & KNOWLEDGE MANAHGEMENT TEAM

1. 5 CRORE RUPEES

2010 - 2014

Completed
RED RIBBON EXPRESS - HIV AWARENESS PROGRAM

Funding Agency: UNICEF & NATIONAL AIDS CONTROL ORGANISATION, DELHI (NACO)

STRATEGIC PLANNER & KNOWLEDGE MANAHGEMENT TEAM

15 CRORE RUPEES

2009 - 2010

Completed

FEMINIST REFLECTIONS IN CONTEMPORARY PUNJABI CINEMA

University MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES, FARIDABAD
Year 2021

EFFECTIVENESS OF VIDEO PROGRAMS FOR TEACHING AT THE ELEMENTART SCHOOL LEVEL: EXPERIMENTAL STUDY AMONG OUT OF SCHOOLS STUDENETS

University MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES, FARIDABAD
Year 2021

गुरु ग्रंथ साहिब जी के विकास संचार में भूमिका एवं समकालीन समय में इसका महत्व

University MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES, FARIDABAD
Year 2021
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Scholarly Publications

Impact of Covid-19 on Advertising: A Perception Study on the Effects on Print and Broadcast Media and Consumer Behavior

Open Access
article
Authors: B, Ansari and Ganjoo M, Siddqqui B

Influence of Advertising Appeals on Buying Behaviour with Reference to Cosmetic Brands

Open Access
article

Laughter Through the Ages: Role of Comedy Films in Shaping Bollywood.

Open Access
article
Authors: Ganjoo, Maithili

Development Communication in India: Prospects, Issues and Trends.

Open Access
conference paper
Authors: MAITHILI GANJOO

“Communication at the Heart of Public Policy Delivery: Stories from Health Programs in India”

Open Access
conference proceedings
Authors: MAITHILI GANJOO

Developing Health Messages: Evolution in India

Open Access
conference paper
Authors: MAITHILI GANJOO

Indian Diaspora and Cinema

Open Access
aip
Authors: MAITHILI GANJOO

Lotpot: Humor in Hindi Cinema, in Culture Watch, Pravasi Today

Open Access
aip
Authors: Ganjoo, Dr. Maithili