Ministry of Education
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Dr Ashok Kumar Katta

vidwan id: 232472
Male

Professor, Department of Management Studies (MBA)
R.M.K Engineering College

Orchid Icon 0000-0002-1585-4856 Google Scholar Icon 57200074991 Researcher Icon AAK-6828-2020 Google Scholar Icon DHKjin8AAAAJ

Expertise

  • Business, Finance

Publications

Total Articles 174
Books 0
Proceedings 0

Publications

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Scopus

Citations 2
h-index 1

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Citations 0
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Professional Recognition

2017

Young faculty in Management

Venus International Foundation
2015

Best Young Teacher

GRAB Educational Society
2024

Excellence Award 2024

Indian Achievers Form of Excellence Records
2023

Meritorious role in Academic and Research

Vels Institute of Science, Technology & Advanced Studies (VISTAS)
2024

Reviewer

Bentham Science Publisher
2024

Editor

International Journal of Multidisciplinary Research

Community & Membership

2017

IQAC Member

Associate professor
2022

All India Council For Technical Skill Development A Non Profit Organization

Professor
2024

Educators EInternational Journal of Multidisciplinary Researchmpowering India

Editor
2024

Jabalpur Management Association

member
2022

National Institute For Technical Tranining & Skill Development

registered & became the member
2023

ASET Journal of management science

Member

Association for the International Development of Academic and Scientific Collabarations -

2022
Associate Member

International Safety Quality Environment Management (ISQEM)

2020
(Membership number 15M27668.)

Indian Commerce Association

2013
Nm2141

Bio

Interested in Banking and Insurance management

Personal Details

  • Male
  • Professor , R.M.K Engineering College
  • Vels Institute of Science Technology and Advanced Studies, Pallavaram, Chennai
Post Doctorate Certificate
Srinivas University 2024
PhD
Other Institute 2016
MBA
Acharya Nagarjuna University 2010
M.com
Sir C R Reddy College, Eluru 2007
B.COM
V.K.R.College, Budhavaram (Krishna University) 2005
Intermediate
Other Institute 2002
SSC
Other Institute 2000
Professor Jun 2025 – Present
R.M.K Engineering College | Department of Management Studies (MBA)
Professor Aug 2024 – May 2025
Vels Institute of Science, Technology and Advanced Studies, Chennai
Associate Professor Jul 2018 – Jul 2024
Vels Institute of Science, Technology and Advanced Studies, Chennai
Associate Professor Jun 2017 – Jun 2018
Saveetha University, Chennai
Assistant Professor Jul 2013 – Jun 2017
Saveetha University, Chennai
Assistant Professor Jan 2012 – Jul 2013
Unknown Organization
Assistant Professor Jul 2011 – Dec 2011
Malla Reddy Institute of Management
Assistant Professor Jun 2007 – Jun 2011
Unknown Organization

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Organisations (253+)

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Co-Authors (13)

Alby

Dr Alby Grace

Holy Cross College, Nagercoil - 629 004.

Anitha Kumari

Dr Anitha Kumari D

Vels Institute of Science, Technology and Advanced Studies, Chennai

Govindasamy

Dr Govindasamy Perumal

Adhiparasakthi College of Engineering

Debasish

Dr Debasish Biswas

Vidyasagar University

Bezawada

Dr Bezawada Ramaiah

K B N College

Gandham

Prof Gandham Sri Rama Krishna

Sri Y.N.College

Govindasamy

Dr Govindasamy Perumal

Vels Institute of Science, Technology and Advanced Studies, Chennai

Laura Juliet

Laura Juliet P

Vellalar College for Women

RAJARAJESWARI

Dr RAJARAJESWARI KRISHNASAMY

Nehru Arts and Science College, Coimbatore

Ravimohan

Prof Ravimohan Rajmohan

Vels Institute of Science, Technology and Advanced Studies, Chennai

Sameema

Dr Sameema A

Holy Cross College, Nagercoil - 629 004.

Tamilselvi

Dr Tamilselvi Arulappan

Thiagarajar College of Engineering

V

Mr V Thirunavukkarasu

N/A

Scholarly Work

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CUSTOMER PERCEPTION AND SATISFACTION TOWARDS ONLINE FOOD DELIVERY(OFD) SYSTEM IN KANCHEEPURAM DISTRICT (https://shodhganga.inflibnet.ac.in/handle/10603/551585)

University Vels Institute of Science, Technology and Advanced Studies (VISTAS)
Year 2023

ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND THEIR IMPACT ON ORGANISATIONAL COMMITMENT AND ORGANISATIONAL PERFORMANCE WITH REFERENCE TO OIL & PETROCHEMICAL COMPANIES IN CHENNAI DISTRICT (https://shodhganga.inflibnet.ac.in/handle/10603/512400

University Vels Institute of Science, Technology and Advanced Studies (VISTAS)
Year 2023

Factors influence on job satisfaction Involvement and performance of Railway Employees (https://shodhganga.inflibnet.ac.in/handle/10603/567087)

University Vels Institute of Science, Technology and Advanced Studies (VISTAS)
Year 2023

Professional Satisfaction and its Relationship to Organisational Commitment and Culture for Aviation Employees

University Vels Institute of Science, Technology and Advanced Studies (VISTAS)
Year 2024

Buyer Behavior with Heat Exchangers, Air Pollution Control Industrial products with reference to Selected South Indian Districts

University Vels Institute of Science, Technology and Advanced Studies (VISTAS)
Year 2024

An analysis of Supply Chain Management Practices and their impact on Supply chain performance and Business Performance: A Study with Reference to TMT Steel bar Companies in Kerala

University Vels Deemed to be University, Chennai, TAMILNADU
Year 2025

Deep Learning–Assisted Framework for Smart Irrigation Prediction and Environmental Monitoring in Agriculture

DR. ASHOK KUMAR KATTA / R.M.K Engineering College
Agricultural Sciences Patent No. : 202541064330 Filed : 05-07-2025
Published : 11-07-2025 Published

AI based stock Market Prediction Device

Dr Ashok Kumar Katta
Engineering and Technology Patent No. : 6441764 Filed : 05-05-2025
Published : 15-05-2025 Granted

AI BASED ROBOTIC DISPLAY FOR INTERACTIVE MARKETING

Dr Ashok Kumar Katta
Engineering and Technology Patent No. : 6441765 Filed : 05-05-2025
Published : 15-05-2025 Granted

PERSONALIZED MARKETING STRATEGIES USING AI AND ML IMPROVING CUSTOMER ENGAGEMENT THROUGH DATA ANALYTICS

Dr Ashok Kumar Katta
Social Sciences Patent No. : 202541010738 Filed : 08-02-2025
Published : N/A Filed

MACHINE LEARNING APPROACHES FOREVALUATING TEACHER PERFORMANCE INHIGHER EDUCATION INSTITUTIONS

Dr Ashok Kumar Katta
Engineering and Technology Patent No. : 202441092083 Filed : 25-11-2024
Published : 25-12-2024 Published

Employee Performance Evaluation

VISTAS
Arts and Humanities Patent No. : 202441084377 Filed : 05-11-2024
Published : 05-11-2024 Filed

Enhancing E-Learning With Advanced Machine Learning Techniques To Optimize Student Performance In English As A Foreign Language (EFL)

VISTAS
Arts and Humanities Patent No. : 202441081852 Filed : 26-10-2024
Published : 26-10-2024 Filed

Innovative E-Governance Enhancing Citizen Participation Through Advanced AI Technologies

Dr Ashok Kumar Katta
Engineering and Technology Patent No. : 202441064051 Filed : 17-08-2024
Published : 24-08-2024 Published

LEVERAGING DEEP LEARNING AND MACHINE LEARNING FOR ENHANCED CITIZEN ENGAGEMENT IN E-GOVERNANCE SYSTEMS

Dr Ashok Kumar Katta
Engineering and Technology Patent No. : 202421054692 Filed : 18-07-2024
Published : 21-08-2024 Published

Employee Confidence Tracking Device

Dr Ashok Kumar Katta
Engineering and Technology Patent No. : 6291782 Filed : 23-01-2024
Published : 19-02-2024 Granted

Robot based on Software Program for Real Time Conversation with User for Answering User’s Queries

Dr Ashok Kumar Katta & Dr. A. Jayanthiladevi
Engineering and Technology Patent No. : 394636-001 Filed : 09-07-2023
Published : 02-11-2023 Granted

Artificial Intelligence based nano robotic arm to operate endoscope motion

VISTAS
Social Sciences Patent No. : 6291782 Filed : 21-06-2023
Published : 10-08-2023 Published

CONCENTRIC CONICAL LOADING TEE PNEUMATIC FEEDER TO HANDLE MOISTURE AND DRY POWERS FOR LONG DISTANCE

VISTAS
Engineering and Technology Patent No. : 202241057804 Filed : 21-10-2022
Published : N/A Published

AN OPTIMAL SORBENT INJECTION LANCE WITH MULTIPLE ARMS TO EVENLYDISTRIBUTE (MIXING) THE PARTICLES AC

VISTAS
Engineering and Technology Patent No. : 202241057800 Filed : 10-10-2022
Published : N/A Published

Brand preference customer satisfaction and loyalty towards smartphones among college students

VISTAS
Social Sciences Patent No. : 202241057380 Filed : 07-10-2022
Published : N/A Published

Smart charger for Electronic Vehicle using Artificial Intelligence

VISTAS
Engineering and Technology Patent No. : 202241005513 Filed : 02-02-2022
Published : 01-08-2022 Published

Scholarly Publications

International Financial Reporting Standard (IFRS): Prospects and Challenges

Open Access
journal-article
Year: 2014.
Authors:

Training and Development Practices and Performance of SCCL

Open Access
journal-article
Year: 2014.
Authors:

Women entrepreneurship in India

Open Access
journal-article
Year: 2014.
Authors:

Impact of social media marketing on business world

Open Access
article
Year: 2013. Volume: 2 , Pages: 504 .
Authors: Kumar, Katta Ashok; Rao, Ch Bala Nageswara

A Study on Consumer Behavior and the law for its protection in India: a case study of Ampa skywalk shopping centers in Chennai

Open Access
journal-article
Year: 2013.
Authors:

A Review of Insurance Industry in India

Open Access
journal-article
Year: 2013.
Authors:

A STUDY ON MARKETING PROBLEMS OF ENTREPRENEURS AND THEIR STRATEGIES IN INDIA

Open Access
journal-article
Year: 2013.
Authors:

CHALLENGES, OPPORTUNITIES, MARKETING PROMOTIONAL, CONTINUING TRANSFORMATION ROLE OF BANKS & RBI AUTONOMY IN FINANCIAL SECTOR

Open Access
journal-article
Year: 2013.
Authors: