Ministry of Education
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Dr RAJARAJESWARI KRISHNASAMY

vidwan id: 382024
Female

Associate Professor, Department of Commerce
Nehru Arts and Science College, Coimbatore

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Expertise

  • Business, Finance

Publications

Total Articles 11
Books 0
Proceedings 0

Publications

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Professional Recognition

2021

Best Faculty Award (Senior Category)

VERTEX RESEARCH AND TECHNOLOGY
2021

Honor to Excellance

TIPS
2024

Excellence in Innovation and Research Award

DMI.ST.JOHN THE BAPTIST UNIVERSITY

Community & Membership

2021

IIC

president

NITTSD

2021
Member

Bio

marketing & HRM, Company Law

Personal Details

  • Female
  • Associate Professor , Nehru Arts and Science College, Coimbatore
  • Narasimmapuram, Kuniyamuthur, Tamil Nadu, India
PhD
TSA Arts, Science and Tamil College, Perur Coimbatore 2017
M.B.A
Bharathiar University 2010
M.PHIL
Alagappa University 2009
PGDCA
Other Institute 2007
Diploma in Office Autonomation
Other Institute 2006
M.com
Annamalai University 2004
MCS
Other Institute 2002
BCS
Other Institute 2000
Associate Professor Jun 2021 – Present
Nehru Arts and Science College, Coimbatore | Department of Commerce
Associate Professor Aug 2011 – May 2021
Hindusthan College of Arts and Science | Department of Commerce
Associate Professor Jun 2008 – Jun 2011
Nehru Arts and Science College, Coimbatore | Department of Commerce

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Co-Authors (15)

Anand

Mr Anand C

AYYA NADAR JANAKI AMMAL COLLEGE

BHAVNA

Dr BHAVNA SHARMA

Christ University

Debasish

Dr Debasish Biswas

Vidyasagar University

Bezawada

Dr Bezawada Ramaiah

K B N College

Gandham

Prof Gandham Sri Rama Krishna

Sri Y.N.College

Dr. S. Mathu

Prof Dr. S. Mathu Kumar

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POLA

Dr POLA UMAMAHESWARA RAO

N/A

Madan Rambhau

Dr Madan Rambhau Markande

Amolak Jain Shikshan Prasarak Mandal's, College of Arts,Science & Commerce, Kada.

Maheshkumar

Dr Maheshkumar Vagghela

Government Arts College, Vallabhipur

Nagaveni

Dr Nagaveni J G

A.V.K. Women's college, Davangere

Nithya

Dr Nithya S

PSGR Krishnammal College for Women

Dadaso

Dr Dadaso Mane

Krishna Mahavidyalaya, RETHARE BK

Mathavan

Dr Mathavan Ramanujam

Kandaswami Kandars College

Sameema

Dr Sameema A

Holy Cross College, Nagercoil - 629 004.

Ashok Kumar

Dr Ashok Kumar Katta

R.M.K Engineering College

Scholarly Work

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AN ANALYSIS OF SPENDING HABITS OF CREDIT CARD HOLDERS- A STUDY WITH REFERENCE TO COIMBATORE CITY

University Hindusthan College of Arts and Science
Year 2023

Business Analytics data-driven management: empirical evidence from new tourist businesses

Christ University
Engineering and Technology Patent No. : 202241055254 Filed : 27-09-2022
Published : 07-10-2022 Published

Scholarly Publications

AI Employee Installation at Work place with Special reference to Educational Institutions with reference to Palakkad Kerala

Open Access
article
Year: 2025. Volume: 13 , Pages: 139-147 .
Authors: AMRITA, Dr.K.RAJA RAJESWARI
DOI 10.1018/IJCEE.2025.13.1.648

Analyzing the Behavior of Higher Education Students Toward Green Marketing and Corporate Social Responsibility Intentions

Open Access
book chapter
Year: 2025. Pages: 215-226 .
Authors: J. Suryavathani, RajaRajeswari Krishnasamy, S. Priyanka, N. Chandrakala & R. Gowrishankar

Employee Tenure Towards Individual’s Values On Organization’s Culture: A Study

Open Access
article
Year: 2024. Volume: 30(6) , Pages: 2853 - 2858 .
Authors: Raja Rajeswari, Nithya, Vrindha

IMPACT OF FINTECH INNOVATIONS ON TRADITIONAL BANKING IN INDIA

Open Access
article
Year: 2024. Volume: 28(8) , Pages: 105-109 .
Authors: K. Rajarajeswari

Employee Tenure Towards Individual’s Values On Organization’s Culture: A Study

Open Access
article
Year: 2024. Volume: 30 , Pages: 2853-2858 .
Authors: Dr.E.Muthukumar1*, Dr.K.Rajarajeswari2,Nithya.N.R3, Vrindha.A4, Dr.Gayathiri.T.J.5
DOI 10.53555/kuey.v30i6.5907

INFLUENCE OF CHILDREN ON BUYING BEHAVIOUR PARENTS TOWARDS CONFECTIONERY PRODUCTS WITH REFERENCE TO COIMBATORE CITY

Open Access
article
Year: 2023. Pages: 161-177 .
Authors: Dr S.Nithya

A STUDY ON EMPLOYEE RETENTION STRATEGIES WITH REFERENCE TO POONTHOTTAM AYURVEDA HOSPITAL PALAKKAD, KERALA

Open Access
article
Year: 2023. Volume: Volume : 52, Issue 3, No. 1, March : 2023 , Pages: 174-176 .
Authors: Dr.K.Raja Rajeswari

IMPACT OF DIGITALISATION ON THE FINANCIAL PERFORMANCE OF MICRO, SMALL AND MEDIUM ENTERPRISES

Open Access
article
Year: 2023. Volume: 20(1):11 , Pages: 134-139 .
Authors: K. Rajarajeswari