Expertise

  • Humanities, Multidisciplinary

Publications

Total Articles 45
Books 0
Proceedings 0

Publications

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Professional Recognition

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Community & Membership

2022

International Institute of Organized Research , MSME, Govt, of India

Life Member

International Journal of Creative Research Thoughts

2022
RMS (Reviewer) Member

International Journal of Research and Analytical Reviews(IJAR

2022
Reviewer

International Journal of Accounting, Finance and Risk Management (IJAFRM)

2022
Editorial Member

Bio

Finance and Systems

Personal Details

  • Female
  • PSG College of Arts and Science
Ph. D
Other Institute 2021
MBA
Other Institute 2008
M.PHIL
Other Institute 2003
M.com
Other Institute 1999
B.COM
Other Institute 1997
Associate Professor Mar 2022 – —
PSG College of Arts and Science | Department of Commerce
Assistant Professor Jun 2015 – Mar 2022
Sri Krishna Arts and Science College
Assistant Professor Jun 2008 – Jun 2010
AYYA NADAR JANAKI AMMAL COLLEGE
Associate Professor Jul 2006 – Apr 2008
H K R H COLLEGE
Assistant Professor Aug 1999 – Jan 2005
Sri Adi Chunchanagiri College of Business Management, No.1416/A, 3rd Floor, Behind Adichunchanagiri Mutt, 1st A Main Road, 3rd Cross, Vijayanagar, Bangalore -40.

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Organisation (0)

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Co-Authors (2)

SANTHANA RAJ

Dr SANTHANA RAJ L

St Joseph's College of Arts and Science (Autonomous)

Birendra Kumar

Dr Birendra Kumar Chauhan

IIMT University, Meerut

Scholarly Work

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The Artificial Intelligence Revolution In CRM: Transforming Customer Relationship Management Through Technological Advancements

Dr. C. Gayathiri Devi
Engineering and Technology Application No. : 202441001161 Filed : 06-01-2024
Published : 09-02-2024 Published

The Retailing Investment on Stock market in India : An Assessment Model

Dr. C. Gayathiri Devi
Arts and Humanities Application No. : 202341012502 Filed : 23-02-2023
Published : 17-03-2023 Published

Change Management Practices and the Employee-Organizational Performance: The Mediating Role of Transformational Leadership

Dr. C. Gayathiri Devi
Arts and Humanities Application No. : 202341011178A Filed : 18-02-2023
Published : 17-03-2023 Published

Scholarly Publications

Bonfring International Journal of Industrial Engineering and Management Science

Open Access
article

A Descriptive Study on CSR Activities in Insurance with reference to Bajaj Alliance LIC

Open Access
article

A Descriptive Study about Medical Tourism India Towards 2020

Open Access
article

A Descriptive Study Electronic Commerce in India Towards 2020,

Open Access
article

A Study on Rural Health Care Services in India

Open Access
conference paper
Authors: Dr. C. Gayathiri Devi

Innovative Management Practices of SBI Bank,

Open Access
article
Authors: Dr. C. Gayathiri Devi, Mr. Jawakar Nazeeb

A Study on Innovative Performances and Practices in Service Industries

Open Access
article
Authors: Dr. C. Gayathiri Devi

A Study on Active Economic Performance of Hospital Services

Open Access
article