Ministry of Education
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Dr GAYATHIRI DEVI C

vidwan id: 231471
Female

,

Orchid Icon 0000-0002-2712-5001 Researcher Icon HPD-8496-2023 Google Scholar Icon xYb4MEwAAAAJ

Expertise

  • Humanities, Multidisciplinary

Publications

Total Articles 45
Books 0
Proceedings 0

Publications

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Professional Recognition

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Community & Membership

2022

International Institute of Organized Research , MSME, Govt, of India

Life Member

International Journal of Creative Research Thoughts

2022
RMS (Reviewer) Member

International Journal of Research and Analytical Reviews(IJAR

2022
Reviewer

International Journal of Accounting, Finance and Risk Management (IJAFRM)

2022
Editorial Member

Bio

Finance and Systems

Personal Details

  • Female
  • PSG College of Arts and Science
Ph. D
Other Institute 2021
MBA
Other Institute 2008
M.PHIL
Other Institute 2003
M.com
Other Institute 1999
B.COM
Other Institute 1997
Associate Professor Mar 2022 – —
PSG College of Arts and Science | Department of Commerce
Assistant Professor Jun 2015 – Mar 2022
Sri Krishna Arts and Science College
Assistant Professor Jun 2008 – Jun 2010
AYYA NADAR JANAKI AMMAL COLLEGE
Associate Professor Jul 2006 – Apr 2008
H K R H COLLEGE
Assistant Professor Aug 1999 – Jan 2005
Sri Adi Chunchanagiri College of Business Management, No.1416/A, 3rd Floor, Behind Adichunchanagiri Mutt, 1st A Main Road, 3rd Cross, Vijayanagar, Bangalore -40.

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Organisation (0)

no data

Co-Authors (2)

SANTHANA RAJ

Dr SANTHANA RAJ L

St Joseph's College of Arts and Science (Autonomous)

Birendra Kumar

Dr Birendra Kumar Chauhan

IIMT University, Meerut

Scholarly Work

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The Artificial Intelligence Revolution In CRM: Transforming Customer Relationship Management Through Technological Advancements

Dr. C. Gayathiri Devi
Engineering and Technology Application No. : 202441001161 Filed : 06-01-2024
Published : 09-02-2024 Published

The Retailing Investment on Stock market in India : An Assessment Model

Dr. C. Gayathiri Devi
Arts and Humanities Application No. : 202341012502 Filed : 23-02-2023
Published : 17-03-2023 Published

Change Management Practices and the Employee-Organizational Performance: The Mediating Role of Transformational Leadership

Dr. C. Gayathiri Devi
Arts and Humanities Application No. : 202341011178A Filed : 18-02-2023
Published : 17-03-2023 Published

Scholarly Publications

Chatbots and Conversational AI: Revolutionizing Customer Engagement in Marketing

Open Access
book chapter
Year: 2025. Volume: 1 , Pages: 91 .
Authors: Dr. C. Gayathiri Devi

Balancing Innovation and Workforce Inclusion: Leadership Perspectives in Automated Systems

Open Access
conference proceedings
Year: 2025. Volume: 2 , Pages: 85-91 .
Authors: Dr. C. Gayathiri Devi

AI and Machine Learning in Marketing

Open Access
book
Year: 2025. Volume: 1 .
Authors: Dr. C.Gayathiri Devi. Dr. D. Priya Dr. Aardhra Vasudevan

AI-Driven Marketing: Ethical Dilemmas in Data Privacy and Consumer Manipulation

Open Access
book chapter
Year: 2025. Volume: 1 , Pages: 51 .
Authors: Dr. C. Gayathiri Devi

The Mediating Role of social media In Relationship between Antecedentsof online Marketing Practices and Customer Retention and Loyalty

Open Access
article
Year: 2024. Volume: 15 , Pages: 149-169 .
Authors: Dr. C. Gayathiri Devi, Ms. Aardhra Vasudevan, Mr.G. Dharma Vignesh, Dr. D. Priya, Mr. S. Krishnaprasath

Impact of Covid 19 on Organized Retail Stores: An Assessment of Relationship between Service Quality, Customer Satisfaction and Customer Loyalty

Open Access
book chapter
Year: 2023. Volume: 1 , Pages: 64 -73 .
Authors: Dr. C. Gayathiri Devi
DOI 10.26524/royal.213

A Comparable Examination On Green Supply Chain Administration And Automated Supply Chain Administration

Open Access
article
Year: 2022. Volume: 9 , Pages: 473-480 .
Authors: Dr. C. Gayathiri Devi, Ms. Aardhra Vasudevan, Mr. Dharma Vignesh . G

Analysis of Retail Promotion Policies on Structural Affordability

Open Access
article
INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS. Year: 2022. Volume: 10 , Pages: c811-c815 .
Authors: Dr. C. Gayathiri Devi