Ministry of Education
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Dr BABY MOTCHARAKKINI S

vidwan id: 222142
Female

Assistant Professor, Department of Commerce
St Joseph's College of Arts and Science (Autonomous)

Orchid Icon 0000-0002-8022-6426

Expertise

  • Business

Publications

Total Articles 11
Books 0
Proceedings 0

Publications

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Bio

MARKETING

Personal Details

  • Female
  • Assistant Professor , St Joseph's College of Arts and Science (Autonomous)
  • PERIYAKANGNAKUPPAM, CUDDALORE-2
Ph.D
Other Institute 2021
Assistant Professor Jun 2010 – Present
St Joseph's College of Arts and Science (Autonomous) | Department of Commerce

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Scholarly Work

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Scholarly Publications

Marketing Strategies in the context of MSME Sector

Open Access
review
Year: 2019. Volume: I , Pages: 29 .
Authors: Mrs. S. Baby Motcharakinni

Social Media And Its Impact On Consumer Behavior

Open Access
review
Year: 2018. Volume: VOL: IV , Pages: 251-256 .
Authors: Mrs. S. Baby Motcharakkini

A study on consumer satisfaction towards online shopping among college students in Cuddalore town

Open Access
review
Year: 2018. Volume: VOL : 6 , Pages: 1-7 .
Authors: Mrs. S. Baby Motcharakkini

Advertising Effectiveness on Fairness Cream - A study with Reference to Cuddalore town

Open Access
review
Year: 2018. Volume: VOL : 8 ISSUE 10 (1) , Pages: 200-206 .
Authors: Dr. D. Janet Rajakumari, and Mrs. S. Baby Motcharakkini

A study on consumer’s Brand Preference towards Two – wheelers in Panruti

Open Access
review
International Journal of Research in Social Sciences. Year: 2018. Volume: vol : 8 , Pages: 269-274 .
Authors: Dr. S. Elango, and Mrs. S. Baby Motcharakkini

Social Shopping- Opportunities and Challenges for New Era Marketers

Open Access
review
International Journal of Research in Social Sciences. Year: 2018. Volume: VOL : 8 ISSUE 12 (1) , Pages: 24-31 .
Authors: Dr. D. Janet Rajakumari, and Mrs. S. Baby Motcharakkini

A Study on Customer Satisfaction Towards Milk Product With Special Reference to Ponlait Milk Producers Union Ltd Pondicherry

Open Access
review
Year: 2017. Volume: I , Pages: 4-5 .
Authors: Dr. D. Janet Rajakumari, and Mrs. S. Baby Motcharakkini

Challenges and Strategies of Rural Marketing in India

Open Access
review
Year: 2014. Volume: VOL:2 , Pages: 105-106 .
Authors: Mrs. S. Baby Motcharakkini