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Dr Joshua Selvakumar J

vidwan id: 220378
Male

Associate Professor, School of Business and Management
Christ University

Expertise

  • Management

Publications

Total Articles 41
Books 0
Proceedings 0

Publications

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Scopus

Citations 2
h-index 1

CrossRef

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Citations 1
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Professional Recognition

2016

Endorsed with Senior educator and Scholar Award

National Foundation for Entrepreneurship Development
2017

Awarded 'Best faculty of the Year'

PSG Institutions

Community & Membership

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Coimbatore Productivity Council

2022
Governing Body Member

Bio

Marketing Communications, Sales

Personal Details

  • Male
  • Associate Professor , Christ University
  • Christ University, Bannerghatta Campus, Pai Layout, Bannerghatta Main Road
PhD
Other Institute 2013
M.PHIL
Other Institute 2008
MBA
Other Institute 2000
Associate Professor Jan 2023 – Present
Christ University | School of Business and Management
Associate Professor Nov 2007 – Jan 2023
PSG College of Technology | PSG Institute of Management

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Co-Authors (2)

Anjali

Dr Anjali Patkar

SVKMs Mithibai College of Arts, Chauhan Institute of Science and Amrutben Jivanlal College of Commerce and Economics (Autonomous)

Suganya

Dr Suganya G

Kumaraguru College of Liberal Arts and Science

Scholarly Work

Integrated marketing Communication as a tool to promote Government schemes and development programmes in rural and backward areas of Tamilnadu State

Funding Agency: University Grants Commission, New Delhi, India

Principal Investigator

Rs 140000

2014 - 2017

Completed

A Study on service quality for faculty members in using B-School library resources in Tamilnadu

University Anna University
Year 2019

A study on Examining the personal finance attitudes, behaviors and knowledge level among private and public sector bank employees in Coimbatore city

University Anna University, Chennai
Year 2020

A Comprehensive Model on the enablers and outcomes of supply chain collaboration for sustainable growth and development in the Garment Value chain

University Anna University, Chennai
Year 2022

Determinants of happiness among women employees in spinning mills

University Annamalai University
Year 2021
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Scholarly Publications

A Study on the performance and outcome of Integrated marketing Communication in the Apparel Retail Trade”

Open Access
article

The Impact of Hard Sell and Soft Sell Advertisements in Altering viewers Attitude and Purchase Intension towards Brands”

Open Access
article

Examining the government communication model for distributing educational welfare schemes in Tamilnadu

Open Access
article
Authors: Selvakumar, Joshua

Impact of Service Quality on Customer Satisfaction in Public Sector and Private Sector Banks”

Open Access
article
Authors: Selvakumar, Joshua

Dimensions of Integrated Marketing Communication and their impact in creating Brand equity in the Quick service restaurant industry in Coimbatore”

Open Access
article

A Study on Online Shopping Behaviour in Coimbatore”

Open Access
article
Authors: Selvakumar, Joshua

A study on the scope for special Interest Tourism based services in India”

Open Access
article

Study on the Growth Prospects of Private Labels to that of National Brands in the FMCG Retail Sector in Coimbatore

Open Access
article
Authors: Joshua Selvakumar, P.Varadharajan