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Dr Joshua Selvakumar J

vidwan id: 220378
Male

Associate Professor, School of Business and Management
Christ University

Expertise

  • Management

Publications

Total Articles 41
Books 0
Proceedings 0

Publications

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Scopus

Citations 2
h-index 1

CrossRef

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Citations 1
h-index 1
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Professional Recognition

2016

Endorsed with Senior educator and Scholar Award

National Foundation for Entrepreneurship Development
2017

Awarded 'Best faculty of the Year'

PSG Institutions

Community & Membership

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Coimbatore Productivity Council

2022
Governing Body Member

Bio

Marketing Communications, Sales

Personal Details

  • Male
  • Associate Professor , Christ University
  • Christ University, Bannerghatta Campus, Pai Layout, Bannerghatta Main Road
PhD
Other Institute 2013
M.PHIL
Other Institute 2008
MBA
Other Institute 2000
Associate Professor Jan 2023 – Present
Christ University | School of Business and Management
Associate Professor Nov 2007 – Jan 2023
PSG College of Technology | PSG Institute of Management

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Co-Authors (2)

Anjali

Dr Anjali Patkar

SVKMs Mithibai College of Arts, Chauhan Institute of Science and Amrutben Jivanlal College of Commerce and Economics (Autonomous)

Suganya

Dr Suganya G

Kumaraguru College of Liberal Arts and Science

Scholarly Work

Integrated marketing Communication as a tool to promote Government schemes and development programmes in rural and backward areas of Tamilnadu State

Funding Agency: University Grants Commission, New Delhi, India

Principal Investigator

Rs 140000

2014 - 2017

Completed

A Study on service quality for faculty members in using B-School library resources in Tamilnadu

University Anna University
Year 2019

A study on Examining the personal finance attitudes, behaviors and knowledge level among private and public sector bank employees in Coimbatore city

University Anna University, Chennai
Year 2020

A Comprehensive Model on the enablers and outcomes of supply chain collaboration for sustainable growth and development in the Garment Value chain

University Anna University, Chennai
Year 2022

Determinants of happiness among women employees in spinning mills

University Annamalai University
Year 2021
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Scholarly Publications

Modeling the Domino Effect of Brand Communication-Understanding the Consumer Psychology Behind Brand Evangelism in the QSR Industry

Open Access
article

The New age of Digital Gifting- A transition from traditional gifting to online e-gift cards-An Awareness and Adoption Study.

Open Access
article
Authors: Joshua Selvakumar J, Arthi T. S, and Sakthirama V

Understanding the Top of the Mind Awareness and Brand Preference Congruence in Prospective Hospital Patients Through Discriminant Analysis of Aaker's Brand Equity Model

Open Access
article
Authors: Joshua Selvakumar J., T S Arthi

Efficiency Model for the Proliferation of Secondary Market Supply Chain – With Reference to Indian Garment cluster

Open Access
conference proceedings
Authors: Suganya G and Joshua Selvakumar J

Study on employee retention in the pharmaceutical sector in Coimbatore '

Open Access
article
Authors: Yashwanth, R. and Joshua Selvakumar, J. and Jagajeevan, R.

Developing metrics for improving the efficiency of pre sales in the Information Technology Industries '

Open Access
article
Authors: Suganya. G and Joshua Selvakumar. J

Factors affecting the socio-economic conditions of labourers in Coimbatore District '

Open Access
article
Authors: Chandrasekaran, Samudra Rajakumar and Joshua Selvakumar

impacting stress among sales executives in multibranded Textile stores '

Open Access
article
Authors: Chandrasekaran, Samudra Rajakumar and Joshua Selvakumar