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Dr Kulwinder Kaur

vidwan id: 209584
Female

Assistant Professor, Marketing
Indian Institute of Management Jammu

Expertise

  • Management

Publications

Total Articles 6
Books 0
Proceedings 0

Publications

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Scopus

Citations 94
h-index 4

CrossRef

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Citations 95
h-index 4
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Bio

Marketing Management, Consumer Behavior, Customer Relationship Management, Digital Marketing.

Personal Details

  • Female
  • Assistant Professor , Indian Institute of Management Jammu
PhD
Other Institute 2021
Assistant Professor Apr 2021 – Present
Indian Institute of Management Jammu | Marketing

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Co-Authors (1)

V

Dr V Vasanta Kumar

Koneru Lakshmaiah Education Foundation, Guntur

Scholarly Work

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Scholarly Publications

Perceived Organizational Virtuousness Impact on Workplace Happiness: Mediating Role of Job Satisfaction for Sustainability in IT/ITeS Organizations

Open Access
Article

Impact of online consumer reviews on amazon books sales: Empirical evidence from india

Open Access
Article

Role of green advertisement authenticity in determining customers' pro-environmental behavior

Open Access
Article

What Motivates Consumers to Write Online Reviews? Qualitative Research in the Indian Cultural Context

Open Access
Article

Visual information impacting electronic word of mouth adoption: mediating role of perceived eWOM review credibility

Open Access
journal-article

Factors affecting consumer buying behaviour of solar water pumping system

Open Access
Article