Publications

Total Articles 19
Books 0
Proceedings 0

Publications

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Scopus

Citations 100
h-index 7

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Citations 65
h-index 6
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Bio

Services Marketing

Personal Details

  • Male
  • Vellore Institute of Technology
PhD
Other Institute 1996
Professor Dec 1996 – Dec 2022
Vellore Institute of Technology, Vellore | VIT Business School

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Co-Authors (9)

Viswanathan

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R Prabhakara

Prof R Prabhakara Raya

Pondicherry University

Manigrib

Mr Manigrib Bag

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Pulidindi

Dr Pulidindi Venugopal

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Samuel Rajkumar

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Scholarly Work

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Scholarly Publications

Examining the Impact of E-Health Literacy on Indian Adults’ Patient Satisfaction: An Investigation of Intervening Communication Processes

Open Access
Article

Hospital choice by Indian customers - empirical testing of a standardised model of service provider selection criteria

Open Access
Article

Are hedonic or utilitarian values predicting continuance usage of SNS in online sharing environment with mediation role of e-satisfaction?

Open Access
Conference Paper

Factors that affect students' intention and use of technology: An assessment of UTAUT2 in the context of YouTube video forwarding behaviour

Open Access
Article

Attitudes toward Star Ratings: Generational Differences among Indian Consumers

Open Access
Article

Corporate reputation, service innovation and cross-buying intention: A test on reciprocal relationship and mediation effect

Open Access
Article

Service innovation and customer performance of telecommunication service provider: A study on mediation effect of corporate reputation

Open Access
Article

Advertisement attitude, brand attitude and purchase intention - Reciprocal and mediation effect study

Open Access
Article