Publications

Total Articles 19
Books 0
Proceedings 0

Publications

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Scopus

Citations 100
h-index 7

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Citations 65
h-index 6
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Bio

Services Marketing

Personal Details

  • Male
  • Vellore Institute of Technology
PhD
Other Institute 1996
Professor Dec 1996 – Dec 2022
Vellore Institute of Technology, Vellore | VIT Business School

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Co-Authors (9)

Viswanathan

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R Prabhakara

Prof R Prabhakara Raya

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Manigrib

Mr Manigrib Bag

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Dr Pulidindi Venugopal

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Samuel Rajkumar

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Scholarly Work

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Scholarly Publications

Service innovation barriers and facilitators and their effects on customer satisfaction and relationship improvement

Open Access
Article

Customer loyalty: A customer experience approach with special reference to organised retailing in India

Open Access
Conference Paper

Measuring service quality in health sectors using the SERVQUAL model

Open Access
Book Chapter

Stake holders’ perceptions in a campus recruitment process

Open Access
Article
Authors: Prabhakara Raya R.;Samuel Rajkumar V.;Ganesan P.;Jayakumar S.K.V.

Analysis of campus recruitment parameters in an Indian context

Open Access
Article
Authors: Samuel Rajkumar V.;Prabhakara Raya R.;Ganesan P.;Jayakumar S.K.V.

Exploring illness beliefs about diabetes among individuals with type 2 diabetes an Indian perspective

Open Access
Article

Executive's perception on the outcomes of in-house and outdoor training programmes

Open Access
Article

Understanding wellness center loyalty through lifestyle analysis

Open Access
Article