Ministry of Education
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Dr Subhashree P Natarajan

vidwan id: 190967
Female

,

Orchid Icon 0000-0002-2329-5935 Google Scholar Icon 56047247000 Researcher Icon AAW-7835-2020 Google Scholar Icon hA1YFXEAAAAJ

Expertise

  • Management

Publications

Total Articles 14
Books 0
Proceedings 0

Publications

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Scopus

Citations 28
h-index 4

CrossRef

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Citations 9
h-index 2
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Bio

Analytics; Marketing

Personal Details

  • Female
  • Vellore Institute of Technology
PhD
Other Institute 2011
Professor Jun 2012 – Dec 2022
Vellore Institute of Technology, Vellore | VIT Business School

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Co-Authors (2)

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Scholarly Work

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Scholarly Publications

Do retail mutual fund investments represent “dumb money”?: Retail investors and dumb money

Open Access
Article
IIMB Management Review. Year: 2021. Volume: 33 , Issue: 1 , Pages: 71-87 .
Authors: Sourirajan S.;Natarajan S.
DOI 10.1016/j.iimb.2021.03.004

An extension of the Expectation Confirmation Model (ECM) to study continuance behavior in using e-Health services

Open Access
Article
Innovative Marketing. Year: 2020. Volume: 16 , Issue: 2 , Pages: 15-28 .
Authors: Anil Kumar K.;Natarajan S.
DOI 10.21511/im.16(2).2020.02

Application of soft computing techniques 'rough set theory and formal concept analysis' for analysing investment decisions in gold-ETF

Open Access
Article
International Journal of Applied Management Science. Year: 2020. Volume: 12 , Issue: 3 , Pages: 207-241 .
Authors: Acharjya B.;Natarajan S.
DOI 10.1504/IJAMS.2020.108070

Role of trust and privacy concerns towards usage of E-health services-an extension of expectation-confirmation model

Open Access
Article
Year: 2019. Volume: 10 , Issue: 7 , Pages: 339-345 .
Authors: Kumar K.A.;Natarajan S.
DOI 10.5958/0976-5506.2019.01590.0
1 1

A fuzzy rough feature selection framework for investors behavior towards gold exchange-traded fund

Open Access
Article
Year: 2019. Volume: 6 , Issue: 2 , Pages: 46-73 .
Authors: Acharjya B.;Natarajan S.
DOI 10.4018/IJBAN.2019040103
5 5

Behavioural factors that influence the continued usage of formal financial services among the low income households

Open Access
Article
Year: 2018. Volume: 9 , Issue: 7 , Pages: 22-36 .
Authors: Thomas B.;Natarajan S.

Does family domicile changes financial planning decision? - A study on retail investor' behaviour using tpb

Open Access
Article
Year: 2017. Volume: 14 , Issue: 14 , Pages: 443-464 .
Authors: Acharjya B.;Natarajan S.;Rajesh M.
2

Maximising the Usage of Mobile Banking: A New Channel for Financial Inclusion

Open Access
Article
Year: 2017. Volume: 15 , Issue: 23 , Pages: 119-130 .
Authors: Thomas B.;Natarajan S.
1