Ministry of Education
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Dr Subhashree P Natarajan

vidwan id: 190967
Female

,

Orchid Icon 0000-0002-2329-5935 Google Scholar Icon 56047247000 Researcher Icon AAW-7835-2020 Google Scholar Icon hA1YFXEAAAAJ

Expertise

  • Management

Publications

Total Articles 14
Books 0
Proceedings 0

Publications

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Scopus

Citations 28
h-index 4

CrossRef

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Citations 9
h-index 2
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Bio

Analytics; Marketing

Personal Details

  • Female
  • Vellore Institute of Technology
PhD
Other Institute 2011
Professor Jun 2012 – Dec 2022
Vellore Institute of Technology, Vellore | VIT Business School

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Scholarly Work

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Scholarly Publications

Computer mediated communication: A pathway to analyze social media communication trajectories

Open Access
Article
Year: 2017. Volume: 97 , Issue: 4 , Pages: 195-205 .
Authors: Anil Kumar K.;Natarajan S.;Acharaya B.
1

Laddering the benefit-link-value of premium products: Perception of Indian consumers on consumer packaged goods

Open Access
Article
International Journal of Applied Management Science. Year: 2016. Volume: 8 , Issue: 1 , Pages: 83-91 .
Authors: Natarajan S.;Abdullah T.K.T.S.;Deepa M.
DOI 10.1504/IJAMS.2016.075460
3 5

Methodology to capture the content of customer thought: Review on application of Zaltman Metaphor Elicitation Technique (ZMET) and Laddering methodology

Open Access
Review
Year: 2016. Volume: 13 , Issue: 4 , Pages: 1511-1520 .
Authors: Natarajan S.;Kumar K.A.
4

A policy-cum-perception analysis on the economic reform program: ‘Make in India’

Open Access
Article
Year: 2015. Volume: 6 , Issue: 4 , Pages: 226-231 .
Authors: Natarajan S.;Sheik Abdullah T.K.T.
DOI 10.5901/mjss.2015.v6n4p226

Gap analysis on financial knowledge and practice: Teachable opportunities

Open Access
Article
Year: 2015. Volume: 6 , Issue: 4 , Pages: 62-67 .
Authors: Vijay A.;Prakash V.;Natarajan S.
DOI 10.5901/mjss.2015.v6n4p62

Social organizations: Decongesting the muddled economies of auto-rickshaw drivers in India

Open Access
Article
Year: 2014. Volume: 30 , Issue: 7 , Pages: 831-837 .
Authors: Natarajan S.;Abdullah T.K.T.S.
DOI 10.5829/idosi.wasj.2014.30.07.50
9