Expertise

  • Business, Finance

Publications

Total Articles 31
Books 0
Proceedings 0

Publications

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Scopus

Citations 13
h-index 2

CrossRef

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Citations 6
h-index 2
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Professional Recognition

2020

Teachers Excellence Award

The Immaculate and Rotary Club of Madras Silver Beach
2017

Award for Teaching Excellence

The Indus Foundation
2022

Best Researcher award

PARA Awards

Community & Membership

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MMA

2015
Individual

Bio

Marketing Management and Marketing Resaerch

Personal Details

  • Female
  • Vels Institute of Science Technology and Advanced Studies, Pallavaram, Chennai
Ph.D, FPMPT(IIM ROHTAK) persuing
Other Institute 2015
Head of the Department Jul 2015 – Nov 2022
Vels Institute of Science, Technology and Advanced Studies, Chennai | Management Studies

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Co-Authors (4)

A Akila

Dr A Akila Ganesh

Vels Institute of Science, Technology and Advanced Studies, Chennai

Kamalakhannan

Dr Kamalakhannan S . K

Vels Institute of Science, Technology and Advanced Studies, Chennai

Shabanam

Dr Shabanam Shikalgar

Sharad Institute of Technology College of Engineering, Gat

Sudha

Dr Sudha S

Vels Institute of Science, Technology and Advanced Studies, Chennai

Scholarly Work

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Role of Emotional Intelligence on Workplace spirituality of Managers in Automobile Industry with respect to Kanchipuram Dist

University VISTAS
Year 2020

Measuring the Relationship Quality and Determinants of Cross

University VISTAS
Year 2020

DETERMINANTS OF WOMEN EMPOWERMENT AND THE MEDIATING EFFECT OF SELF- ESTEEM

University VISTAS
Year 2022

RETENTION STRATEGIES FOR RETAINING WOMEN EMPLOYEES IN SELECT SERVICE SECTORS,

University VISTAS
Year 2022
No Data Found

There is currently nothing to display here.

Scholarly Publications

Bibliometric Analysis of Competency Mapping through Web of Science and Scopus

Open Access
article

A study on influence of digital wallet adoption and trust usage for digital economy

Open Access
article
Authors: Kavitha and P shalini

Assessing Healthy Living and Measuring Empowerment Level of Women using Index

Open Access
article

Conceptual Model for Retention of Women Employees: A Review of Literature

Open Access
article

Retention of women employees in an organization

Open Access
Article

Role of brand awareness, brand loyalty and advertisements towards consumer buying behaviour in insurance industry

Open Access
Article

Antecedents of women empowerment in rural india

Open Access
Article

A conceptual model on cross-selling and cross buying in banking sector

Open Access
Article