Expertise

  • Business, Finance

Publications

Total Articles 31
Books 0
Proceedings 0

Publications

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Scopus

Citations 13
h-index 2

CrossRef

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Citations 6
h-index 2
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Professional Recognition

2020

Teachers Excellence Award

The Immaculate and Rotary Club of Madras Silver Beach
2017

Award for Teaching Excellence

The Indus Foundation
2022

Best Researcher award

PARA Awards

Community & Membership

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MMA

2015
Individual

Bio

Marketing Management and Marketing Resaerch

Personal Details

  • Female
  • Vels Institute of Science Technology and Advanced Studies, Pallavaram, Chennai
Ph.D, FPMPT(IIM ROHTAK) persuing
Other Institute 2015
Head of the Department Jul 2015 – Nov 2022
Vels Institute of Science, Technology and Advanced Studies, Chennai | Management Studies

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Co-Authors (4)

A Akila

Dr A Akila Ganesh

Vels Institute of Science, Technology and Advanced Studies, Chennai

Kamalakhannan

Dr Kamalakhannan S . K

Vels Institute of Science, Technology and Advanced Studies, Chennai

Shabanam

Dr Shabanam Shikalgar

Sharad Institute of Technology College of Engineering, Gat

Sudha

Dr Sudha S

Vels Institute of Science, Technology and Advanced Studies, Chennai

Scholarly Work

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Role of Emotional Intelligence on Workplace spirituality of Managers in Automobile Industry with respect to Kanchipuram Dist

University VISTAS
Year 2020

Measuring the Relationship Quality and Determinants of Cross

University VISTAS
Year 2020

DETERMINANTS OF WOMEN EMPOWERMENT AND THE MEDIATING EFFECT OF SELF- ESTEEM

University VISTAS
Year 2022

RETENTION STRATEGIES FOR RETAINING WOMEN EMPLOYEES IN SELECT SERVICE SECTORS,

University VISTAS
Year 2022
No Data Found

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Scholarly Publications

Brand equity vs. brand awareness: Apparels at retail outlet

Open Access
Article
Authors: Shalini P.;Suresh S.;Suganya P.

Determinants of engaging employees at work place

Open Access
Article

Environment sustainabilty within supply chain of automobiles

Open Access
Article
Authors: Shalini P.;Kamalakhannan S.;Robin A.

Personal factors, mediating role of self-efficacy of women entrepreneurs on entrepreneurial performance

Open Access
Article

Bridging healthcare with wellness tourism in india

Open Access
Article

A study on job stress on job performance of private sector employee

Open Access
Article

A study on the adoption of perceived risk and perceived benefit on mobile banking

Open Access
Article

Leveraging big data and IOT for retail

Open Access
article