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Dr Jayakrishnan S

vidwan id: 175554
Male

Associate Professor, Marketing
SDM Institute for Management Development

Expertise

  • Business

Publications

Total Articles 7
Books 0
Proceedings 0

Publications

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Scopus

Citations 1
h-index 1

CrossRef

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Citations 2
h-index 1
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Professional Recognition

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Community & Membership

2018

Confederation of Indian Industry(CII)- Mysore

Panel Member- Small and Medium Scale Enterprises
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Bio

Doctorate in Marketing with an academic experience of 10 years and industry experience of 2 years.

Personal Details

  • Male
  • Associate Professor , SDM Institute for Management Development
  • Shri Dharmasthala Manjunatheshwara Institute for Management Development, Site No. 1, Chamundi Hill Road, Siddarthanagar Post
FPM
Other Institute 2016
Associate Professor Apr 2014 – Present
SDM Institute for Management Development | Marketing

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Scholarly Work

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Scholarly Publications

Air India Express: The changing phase for a low-cost international carrier(Case)

Open Access
other

Walmarted: The Twist in the Indian retail Story (Case)

Open Access
conference paper
Authors: Jayakrishnan.S

Determinants of Private label purchase in food category- Role of Product, Consumer and Store factors

Open Access
article

Measuring Factors determining Private label purchase

Open Access
article
Authors: Jayakrishnan.S, Rekha.D.Chikhalkar, Ranjan Chaudhuri

Understanding Private label purchase in Breakfast cereals and snacks

Open Access
conference paper
Authors: Jayakrishnan.S, Rekha.D.Chikhalkar, Ranjan Chaudhuri