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Dr Satya Prasad VK

vidwan id: 174878
Male

Associate Professor,
Symbiosis Institute of Business Management, Hyderabad

Expertise

  • Management

Publications

Total Articles 24
Books 0
Proceedings 0

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Bio

Academecian with 20 years experience in teaching marketing and business stragtegy related papers

Personal Details

  • Male
  • Associate Professor , Symbiosis Institute of Business Management, Hyderabad
  • Symbiosis Institute of Business Management Hyderabad
PhD
Osmania University 2008
Associate Professor Jul 2021 – Present
Symbiosis Institute of Business Management, Hyderabad

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Scholarly Work

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IMPACT OF RELATIONSHIP MARKETING AND PERCEIVED SERVICE QUALITY ON CUSTOMER LOYALTY: EVIDENCE FROM INDIAN AUTOMOBILE INDUSTRY

University Aligarh Muslim University
Year 2015

“Reference Price Usage: Segmentation of the Organized Retail Consumers and Integrating Antecedents and Consequences”

University ICFAI University Dehradun
Year 2015
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Scholarly Publications

Consumers perception towards product bundling

Open Access
article

Perception of consumers towards apparel brands and factors influencing the preference for apparel brands

Open Access
article

CONSUMERS PERCEPTION \& ATTITUDES TOWARDS FOREIGN AUTOMOBILE BRANDS IN INDIA.

Open Access
article
Authors: PRASAD VK, SATYA

Consumer awareness and consumption pattern of probiotic \& sugar free ice creams in Hyderabad \& Secunderabad

Open Access
article

FACTORS INFLUENCING CONSUMERS ONLINE BOOK BUYING BEHAVIOUR IN INDIA

Open Access
article

Analysis of Pre \& Post WTO Liberalisation Scenario in Edible Oilseeds Sector in India

Open Access
article
Authors: Prasad VK, Dr.Satya

Consumption pattern of edible oils in Andhra Pradesh

Open Access
article

A Study on Indian Edible Oil Imports --Pre and Post WTO

Open Access
article
Authors: Prasad VK, Dr.Satya