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Dr Satya Prasad VK

vidwan id: 174878
Male

Associate Professor,
Symbiosis Institute of Business Management, Hyderabad

Expertise

  • Management

Publications

Total Articles 24
Books 0
Proceedings 0

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Bio

Academecian with 20 years experience in teaching marketing and business stragtegy related papers

Personal Details

  • Male
  • Associate Professor , Symbiosis Institute of Business Management, Hyderabad
  • Symbiosis Institute of Business Management Hyderabad
PhD
Osmania University 2008
Associate Professor Jul 2021 – Present
Symbiosis Institute of Business Management, Hyderabad

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Scholarly Work

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IMPACT OF RELATIONSHIP MARKETING AND PERCEIVED SERVICE QUALITY ON CUSTOMER LOYALTY: EVIDENCE FROM INDIAN AUTOMOBILE INDUSTRY

University Aligarh Muslim University
Year 2015

“Reference Price Usage: Segmentation of the Organized Retail Consumers and Integrating Antecedents and Consequences”

University ICFAI University Dehradun
Year 2015
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Scholarly Publications

Social Media Consumption among Post Graduate Students

Open Access
article
Authors: Satya Prasad VK, Abhinaw Sinha

Innovations \& Technology Based Initiatives in Mutual fund Distribution Intermediation in India

Open Access
article
Authors: Satya Prasad VK, Ramkrishn Dikkatwar, Tanmoy De

Are Multiple Brand Endorsements Economically Effective?

Open Access
article
Authors: Satya Prasad VK, Arpita Agnihotri, Saurabh Bhattacharya

Adoption and Diffusion of Mobile Learning Implementation in Management Education

Open Access
article
Authors: Dr.Satya Prasad VK, Dr.Tanmoy De \& Dr.Ramkrishna Dikkatwar

A study on consumers’ brand awareness and factors influencing the purchase of Apple 's Iphone

Open Access
article

Patanjali Ayurved Limited -- A success story scripted by Baba Ramdev

Open Access
article
Authors: Prasad VK, Dr.Satya

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

Open Access
article

Consumers perception about discounts offered by apparel brands and factors influencing choice of outlets

Open Access
article