Ministry of Education
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Dr Balaji P

vidwan id: 171767
Male

Assistant Professor, Department of Commerce
Guru Nanak College (Autonomous)

Orchid Icon 0000-0003-4155-5670 Google Scholar Icon 57210725466 Researcher Icon 3795361 Google Scholar Icon DY9YIWwAAAAJ

Expertise

  • Business, Finance

Publications

Total Articles 8
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 22
h-index 2

CrossRef

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Citations 9
h-index 1
Google Scholar

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Professional Recognition

2019

Excellence in Research

Shri Paramhans Education & Research Foundation Trust, New Delhi
2016

Best Paper Award

P.G & Research Department of Commerce, Guru Nanak College (Autonomous), Chennai
2019

Best Paper Award

P.G Department of Commerce, Women's Christian College, Chennai
2019

Best Paper Award

Department of Commerce, Jayagovind Harigopal Agarwal Agarsan College, Chennai

Community & Membership

2021

Centre for e-Governance

Asst., Coordinator
2022

Website Management Committee

Member

International Economics Development and Research Centre, Hong Kong

2020
Senior Member

Indian Accounting Association

2019
Life Member

Social Science and Humanities Research Association, Malaysia

2019
Life Member

Indian Commerce Association

2017
Life Member

Bio

Marketing, Consumer Behaviour, Banking and Finance

Personal Details

  • Male
  • Assistant Professor , Guru Nanak College (Autonomous)
  • 161, Guru Nanak Salai, Velachery
MBA
Pondicherry University 2021
UGC - NET (Management)
Other Institute 2020
Ph.D (Commerce)
Other Institute 2019
UGC - NET (Commerce)
Other Institute 2017
TN-SET (Commerce)
Other Institute 2016
M.Phil (Commerce)
Other Institute 2015
M.com
Other Institute 2014
B.COM
Other Institute 2012
Assistant Professor May 2019 – Present
Guru Nanak College (Autonomous) | Department of Commerce

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Co-Authors (5)

Jagadeesan

Dr Jagadeesan Puthiyappan

Vels Institute of Science, Technology and Advanced Studies, Chennai

Ramesh Kumar

Dr Ramesh Kumar P M

DG VAISHNAV COLLEGE

Sasikumar

Dr Sasikumar S

Guru Nanak College (Autonomous)

S Sreenivasa

Prof S Sreenivasa Murthy

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Tamilselvi

Dr Tamilselvi Ramakrishnan

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Scholarly Work

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Scholarly Publications

Smart phone, internet and social media usage of college students: A cyber psychology study

Open Access
Article
Year: 2020. Volume: 29 , Issue: 8 Special Issue , Pages: 941-949 .
Authors: Sasikumar S.;Balaji P.

Dominant groups and differences in smart phone and internet usage: A discriminant analysis approach

Open Access
Article
Year: 2020. Volume: 11 , Issue: 4 , Pages: 305-315 .
Authors: Suresh M.;Balaji P.;Rameshkumar P.M.
DOI 10.34218/IJM.11.4.2020.031

Perception of students towards cost-free welfare schemes in school education – A study with special reference to government schools of Tamil Nadu

Open Access
Article
Year: 2020. Volume: 11 , Issue: 3 , Pages: 511-518 .
Authors: Sasikumar S.;Balaji P.
DOI 10.34218/IJM.11.3.2020.054
2

IMPACT OF CUSTOMER COMMITMENT IN SOCIAL MEDIA MARKETING ON PURCHASE DECISION \textendash AN EMPIRICAL EXAMINATION

Open Access
article
Year: 2019. Volume: 6 , Pages: 320-326 .
Authors: SHANTHARAM B.B. and P. BALAJI and P. JAGADEESAN
DOI 10.34218/jom.6.2.2019.036

Web 2.0: An evaluation of social media networking sites

Open Access
journal-article
Year: 2019. Volume: 8 , Issue: 10 , Pages: 752-759 .
Authors: Balaji, P.;Sreenivasa Murthy, S.
9 15

Imperativeness and dimensions of labour welfare measures for employees’ fulfilment in manufacturing companies of Chennai

Open Access
Article
Year: 2019. Volume: 12 , Issue: 5 , Pages: 35-46 .
Authors: Balaji P.;Jagadeesan P.
DOI 10.17010/pijom/2019/v12i5/144277
1

The key determinants of behavioural intention towards mobile banking adoption

Open Access
Article
Year: 2019. Volume: 8 , Issue: 10 , Pages: 1124-1130 .
Authors: Tamilselvi R.;Balaji P.
DOI 10.35940/ijitee.J8891.0881019
3

Hair care product usage purposes and brand predilection of male consumers

Open Access
Article
Year: 2017. Volume: 8 , Issue: 4 , Pages: 367-371 .
Authors: Jagadeesan P.;Balaji P.
DOI 10.5958/0976-5506.2017.00371.0
1