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Dr Balaji P

vidwan id: 171767
Male

Assistant Professor, Department of Commerce
Guru Nanak College (Autonomous)

Expertise

  • Business, Finance

Publications

Total Articles 8
Books 0
Proceedings 0

Publications

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Scopus

Citations 22
h-index 2

CrossRef

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Citations 9
h-index 1
Google Scholar

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Professional Recognition

2019

Excellence in Research

Shri Paramhans Education & Research Foundation Trust, New Delhi
2016

Best Paper Award

P.G & Research Department of Commerce, Guru Nanak College (Autonomous), Chennai
2019

Best Paper Award

P.G Department of Commerce, Women's Christian College, Chennai
2019

Best Paper Award

Department of Commerce, Jayagovind Harigopal Agarwal Agarsan College, Chennai

Community & Membership

2021

Centre for e-Governance

Asst., Coordinator
2022

Website Management Committee

Member

International Economics Development and Research Centre, Hong Kong

2020
Senior Member

Indian Accounting Association

2019
Life Member

Social Science and Humanities Research Association, Malaysia

2019
Life Member

Indian Commerce Association

2017
Life Member

Bio

Marketing, Consumer Behaviour, Banking and Finance

Personal Details

  • Male
  • Assistant Professor , Guru Nanak College (Autonomous)
  • 161, Guru Nanak Salai, Velachery
MBA
Pondicherry University 2021
UGC - NET (Management)
Other Institute 2020
Ph.D (Commerce)
Other Institute 2019
UGC - NET (Commerce)
Other Institute 2017
TN-SET (Commerce)
Other Institute 2016
M.Phil (Commerce)
Other Institute 2015
M.com
Other Institute 2014
B.COM
Other Institute 2012
Assistant Professor May 2019 – Present
Guru Nanak College (Autonomous) | Department of Commerce

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Co-Authors (5)

Jagadeesan

Dr Jagadeesan Puthiyappan

Vels Institute of Science, Technology and Advanced Studies, Chennai

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Dr Ramesh Kumar P M

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Scholarly Work

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Scholarly Publications

Smart phone, internet and social media usage of college students: A cyber psychology study

Open Access
Article

Dominant groups and differences in smart phone and internet usage: A discriminant analysis approach

Open Access
Article

Perception of students towards cost-free welfare schemes in school education – A study with special reference to government schools of Tamil Nadu

Open Access
Article

IMPACT OF CUSTOMER COMMITMENT IN SOCIAL MEDIA MARKETING ON PURCHASE DECISION \textendash AN EMPIRICAL EXAMINATION

Open Access
article
Authors: SHANTHARAM B.B. and P. BALAJI and P. JAGADEESAN

Web 2.0: An evaluation of social media networking sites

Open Access
journal-article
Authors: Balaji, P.;Sreenivasa Murthy, S.
9 15

Imperativeness and dimensions of labour welfare measures for employees’ fulfilment in manufacturing companies of Chennai

Open Access
Article

The key determinants of behavioural intention towards mobile banking adoption

Open Access
Article

Hair care product usage purposes and brand predilection of male consumers

Open Access
Article