Ministry of Education
Vidvan Image

Dr Mubina Saifee

vidwan id: 169588
Female

Associate Professor, MBA
Jhulelal Institute of Technology, Lonara

Orchid Icon 0009-0007-9783-9273 Google Scholar Icon 59307874800

Expertise

  • Management

Publications

Total Articles 23
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 3
h-index 1

CrossRef

CrossRef Icon
Citations 0
h-index 0
Google Scholar

Loading Scholar statistics...

Professional Recognition

No Data Found

There is currently nothing to display here.

Community & Membership

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Bio

Associate Professor in the area of Marketing. Did Ph.D in the field of Brand management

Personal Details

  • Female
  • Associate Professor , Jhulelal Institute of Technology, Lonara
  • Shanti Nagar
Ph.D.
RTM Nagpur University 2018
Associate Professor Feb 2024 – Present
Jhulelal Institute of Technology, Lonara | MBA
Assistant Professor (Grade-III) Sep 2010 – Jan 2024
RTM Nagpur University

Related Profiles

Experts (11292+)

View All
Arjun Kumar

Mr Arjun Kumar K V

Assistant Professor

Seilan

Dr Seilan A

Assistant Professor

Angaline

Angaline B

Assistant Professor

Jaikishan

Dr Jaikishan Sahu

Assistant Professor

Anand

Dr Anand Singh

Assistant Professor

G V Vigneshwara

Mr G V Vigneshwara Swamy

Assistant Professor

R

Dr R RAJKUMAR

Assistant Professor

Tilak Kumar

Mr Tilak Kumar Deb

Assistant Professor

Rahul

Mr Rahul Lenje

N/A

Dr Santanu

Dr Dr Santanu Das

Assistant Professor

Organisations (18+)

View All
Ashwini

Ashwini Dharkar

Assistant Professor

Shraddha

Ms Shraddha Joshi

Assistant Professor

GULSHAN

Mr GULSHAN MAKKAD

Assistant Professor

Indrani

Dr Indrani Das Sarma

Associate Professor

anagha

Ms anagha gajbhiye

Assistant Professor

Sagar

Dr Sagar Jadhav

Assistant Professor (Grade-I)

Khushbu

Dr Khushbu Sharma

Assistant Professor

Mubina

Dr Mubina Saifee

Associate Professor

Prachiti

Prachiti Lohe

Assistant Professor

Megha

Ms Megha Mulchandani

Assistant Professor

Co-Authors (0)

no data found

Scholarly Work

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Scholarly Publications

Brand advocacy and marketing strategies in green economy for sustainable future: Harnessing hydrogen power

Open Access
Book Chapter
Year: 2025. Pages: 79-93 .
Authors: Band G.;Sharma S.;Saifee M.M.;Kumar R.;Chandra S.;Janjua L.R.;Singh B.
DOI 10.4018/979-8-3373-0045-0.ch006

Impact of Artificial Intelligence on Advertising: A Bibliometric Analysis

Open Access
article
Year: 2024. Volume: 20 , Issue: S6 , Pages: 922-933 .
Authors: Dr. Mubina Saifee, Dr. Arvind Khadse, Dr. Geeta Naidu, Diptanshu Graham, Avinash Sahu, Dr. Sampada Mashirkar
DOI 10.62441/nano-ntp.v20iS6.73

AI and the Future of Work in Logistics: A Delphi Study on Workforce Transformation

Open Access
Conference Paper
Year: 2024.
Authors: Kediya S.;Mohanty V.;Saifee M.;Kumar R.;Agrawal L.;Kulkarni A.
DOI 10.1109/IDICAIEI61867.2024.10842948
1

Impact of Artificial Intelligence on Advertising: A Bibliometric Analysis

Open Access
Article
Nanotechnology Perceptions. Year: 2024. Volume: 20 , Issue: S6 , Pages: 921-933 .
Authors: Saifee M.;Khadse A.;Naidu G.;Graham D.;Sahu A.;Mashirkar S.
DOI 10.62441/nano-ntp.v20iS6.73

The Impact of AI-Driven Personalization on Customer Loyalty: A Meta-Analysis of E-commerce Studies

Open Access
Conference Paper
Year: 2024.
Authors: Arora A.;Kapale R.;Sharma P.;Nalavade M.;Saifee M.;Ukey M.
DOI 10.1109/IDICAIEI61867.2024.10842906
2

A Study on Effect of Similarity Fit Between the Parent and Extended Brand on Consumer Evaluation of Brand Extension in Personal Care Products in FMCG with special refrence to Nagpur

Open Access
Year: 2021. Volume: XCII , Issue: VIII , Pages: - .
Authors: Dr. Mubina Saifee

A Study on Impact of Percieved Quality of Parent Brand and Numer of Products Affilaited with the Brand on Consumer Evaluation of Brand Extension

Open Access
Year: 2021. Volume: XCII , Issue: IV , Pages: - .
Authors: Dr. Mubina Saifee

A Study on Effect of Similarity Fit Between the Parent and Extended Brand on Consumer Evaluation of Brand Extension in Personal Care Products in FMCG with special refrence to Nagpur

Open Access
Year: 2021. Volume: XCII , Issue: VIII , Pages: - .
Authors: Dr. Mubina Saifee