Dr Arun Kumar Kaushik
vidwan id: 168786
Associate Professor, Marketing Management
Indian Institute of Management, Amritsar
Expertise
- Management
Publications
Publications
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Scopus
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14
CrossRef
Citations
725
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11
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Professional Recognition
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Bio
Marketing Management
Personal Details
- Male
- Associate Professor , Indian Institute of Management, Amritsar
- Inside Government Polytechnic College
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Co-Authors (9)
Delhi Pharmaceutical Sciences and Research University
Dr Shyama Prasad Mukherjee International Institute of Information Technology, Naya Raipur
FLAME University
THIAGARAJAR SCHOOL OF MANAGEMENT
Central University of Tamil Nadu
Symbiosis University of Applied Sciences Indore (MP) India
Indian Institute of Management, Sirmaur
Indian Institute of Management, Sirmaur
Indian Institute of Technology Roorkee
Scholarly Work
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Scholarly Publications
Building consumer–brand relationships through brand experience and brand identification
Open AccessInvestigating consumers’ adoption of SSTs – a case study representing India’s hospitality industry
Open Access
10.1177/1356766717725560
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