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Dr Zillur Rahman

vidwan id: 49703
Male

Associate Professor, Management Studies
Indian Institute of Technology Roorkee

Expertise

  • Management

Publications

Total Articles 144
Books 0
Proceedings 0

Publications

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Scopus

Citations 8817
h-index 56

CrossRef

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Citations 3380
h-index 35
Google Scholar

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Professional Recognition

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Community & Membership

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Bio

Strategy, Marketing and, Sustainability.

Personal Details

  • Male
  • Associate Professor , Indian Institute of Technology Roorkee
  • Indian Institute of Technology Roorkee
Ph.D
Aligarh Muslim University 1996
Associate Professor Jan 2007 – Present
Indian Institute of Technology Roorkee | Management Studies

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Co-Authors (15)

Absar Ahmad

Dr Absar Ahmad Kazmi

Indian Institute of Technology Roorkee

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Scholarly Work

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Scholarly Publications

Reimagining customer engagement and digital business in the age of generative AI and the metaverse

Open Access
Book Chapter

Customer and employee engagement in the era of artificial intelligence adoption

Open Access
Book Chapter
Authors: Nazir O.;Ul Islam J.;Rahman Z.

Consumers through the lens of financial scarcity-review and future research agenda

Open Access
Review

Emotion as Cause, Effect, Mediator, and Moderator in Marketing: An Integrative Review and Future Research Directions

Open Access
Review

Online Impulse Buying: A Systematic Review of 25 Years of Research Using Meta Regression

Open Access
Review

Artificial intelligence and value co-creation: a review, conceptual framework and directions for future research

Open Access
Article

Examining the issues related to consumer co-created value: from policy perspective

Open Access
Article

Curbing unethical consumer behaviour: the role of religiosity, consumer ethical beliefs and anticipated guilt

Open Access
Article