Ministry of Education
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Dr Sharmila Kayal

vidwan id: 161825
Female

Associate Professor, Department of Communication Management
Adamas University

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Expertise

  • Communication

Publications

Total Articles 26
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 4
h-index 1

CrossRef

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Citations 2
h-index 1
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Professional Recognition

2018

Best Paper

Idmas Learning Centre, Malaysia
2021

Best Paper

G.D.Goenka University
2022

Best Paper Award

GST Conference, Adamas University

Community & Membership

2019

Library Committee

Member
2019

NAAC I

SPOC and Coordinator (SOMC, AU)
2020

Research & Development

Coordinator
2018

Exam Committee

Member
2020

IQAC Cell

Member
2020

Innovation AU

Member
2020

Communication Research Lab

Secretary In-Charge
2020

NAAC (SOMC), AU

Team Leader

AICMA (All India Communication & Media Association)

2022
Member

(GMEC- Global Media Education Conclave)

2022
Working Committee Member

CAPCDR (Centre for Academic & Professional Career Development and Research)

2022
Scientific Member

Abstract Reviewer

2022
International Conference for Family Planning, Johns Hopkins University

DME Media School, Delhi Metropolitan Education (DME), Noida, International Media Conferen

2021
Reviewer

MEDCOM 2022 Conference

2021
Scientific Committee Member

The Asian Media Information and Communication Centre (AMIC)

2021
Individual Member

Public Relations Society of India

2020
Life Member

Editorial Board Member

2020
nonprofit peer reviewed open access IJBST Journal Group

Public Relations Society of India (PRSI) Kolkata Chapter

2020
Life Member

World Conference on Media and Mass Communication (MEDCOM)

2019
Scientific Committee Member

Bio

A resourceful, innovative and flexible scholar who have interest in areas of media and communication research, visual communication, gender and culture studies. Having a prolific concern on Advertising. Having a 8 years experience on academia and 2 years on industry which integrates both print and electronic media. Have a research experience of six years (full time).

Personal Details

  • Female
  • Associate Professor , Adamas University
  • Adamas University, Barasat
Ph.D
Other Institute 2014
Associate Professor Oct 2020 – Present
Adamas University | Department of Communication Management
Assistant Professor (Grade-II) Jul 2015 – Sep 2020
Adamas University

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Co-Authors (5)

Thilaka

Dr Thilaka N

Acharyas Bangalore B School, No.3, Lingadeeranahalli, Bangalore -91 (Acharya Institute of Science, No.01, Chola Nagar, R.T. Nagar post, Bangalore-32)

Nitesh

Dr Nitesh Tripathi

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Dr Sayak Pal

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Seena

Dr Seena Johnson

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Swati

Dr Swati Agarwal

Adamas University

Scholarly Work

No Data Found

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Role of New Media in Mentoring Learning Process in Selected Higher Educational Institutions of Kolkata

University Adamas University
Year 2020
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There is currently nothing to display here.

Scholarly Publications

Exponential growth of digital ecosystems in a VUCA world and the role of information management: A global market perspective

Open Access
Book Chapter
Year: 2024. Pages: 239-252 .
Authors: Kayal S.;Brahma M.;Kumar D.

Data journalism and visualisation: Prospects of data driven storytelling

Open Access
Book Chapter
Year: 2024. Pages: 301-319 .
Authors: Kayal S.;Brahma M.
DOI 10.1007/978-981-99-6675-2_26

Mapping of Learning Efficacy Through YouTube: An Empirical Study of Media Learners in Kolkata

Open Access
Article
International Journal of Media and Information Literacy. Year: 2024. Volume: 9 , Issue: 1 , Pages: 4-16 .
Authors: Agarwal S.;Kayal S.
DOI 10.13187/ijmil.2024.1.4

Decoding Identity Politics and Caste Hegemony in New Age Cinema: A Case Study on the Film ‘Jai Bhim

Open Access
article
Year: 2023. Volume: II:24 , Pages: 387-400 .
Authors: Noveena Chakravorty, Sharmila Kayal

Understanding Acceptance of New Media: An Empirical Evaluation of Students Undergoing Higher Education in Media Studies

Open Access
Article
International Journal of Media and Information Literacy. Year: 2023. Volume: 8 , Issue: 2 , Pages: 257-268 .
Authors: Agarwal S.;Kayal S.;Tripathi N.;Pal S.
DOI 10.13187/ijmil.2023.2.257
1

Pandemic and VUCA World : Analysing Indian Scenario of Integrated Marketing Communication on Digital Platform

Open Access
book chapter
Year: 2022.
Authors: Sharmila Kayal, Ruma Saha

Impact of Covid-19: Increased Use of New Media Tools in Higher Educational Institutes

Open Access
book chapter
Year: 2022. Volume: I , Pages: 62-74 .
Authors: Sharmila Kayal, Swati Agarwal