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Dr Sayak Pal

vidwan id: 159825
Male

Assistant Professor, Mass Communication
St Xavier`s University, Kolkata

Expertise

  • Communication

Publications

Total Articles 35
Books 0
Proceedings 0

Publications

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Scopus

Citations 0
h-index 0

CrossRef

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Citations 4
h-index 1
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Professional Recognition

2015

Marvellous Multi-Tasker

ATI Training Company Limited

Community & Membership

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All India Communication and Media Association ( AICMA INDIA)

2021
Standard Membership

Bio

Media, Communication, Advertising, Consumer psychology, media entrepreneurship

Personal Details

  • Male
  • Assistant Professor , St Xavier`s University, Kolkata
  • Action Area III, B, Newtown, New Town, West Bengal 700160
Ph.D
Other Institute 2024
National Eligibility Test (NET)
Other Institute 2019
M.A
Other Institute 2013
P.G.D.M
Other Institute 2012
Assistant Professor Jan 2025 – Present
St Xavier`s University, Kolkata | Mass Communication
Assistant Professor Dec 2019 – Dec 2024
Adamas University | Department of Communication Management
Assistant Professor Feb 2018 – Nov 2019
NSHM Knowledge Campus, Kolkata - Group of Institutions 277
Assistant Professor Dec 2016 – Mar 2017
SYMBIOSIS School of Media and Communication, Bengaluru
Assistant Professor Feb 2016 – Dec 2016
Amity University, Kolkata

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Co-Authors (8)

TANMAY

Mr TANMAY SAMANTA

St Xavier`s University, Kolkata

Thilaka

Dr Thilaka N

Acharyas Bangalore B School, No.3, Lingadeeranahalli, Bangalore -91 (Acharya Institute of Science, No.01, Chola Nagar, R.T. Nagar post, Bangalore-32)

Nitesh

Dr Nitesh Tripathi

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Noveena

Dr Noveena Chakravorty

Adamas University

Priya

Dr Priya Dongare Jadhav

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Sharmila

Dr Sharmila Kayal

Adamas University

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Dr Suresh R

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Swati

Dr Swati Agarwal

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Scholarly Work

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Scholarly Publications

A review of qualitative approach in advertising research

Open Access
article
Authors: Sayak Pal, Sharmila Kayal, Noveena Chakravorty, Laxmi Mishra

A Study of the Facebook Page of ‘Kanya Shiksha Pravesh Abhiyan’ For Promotion of Women Education

Open Access
article
Authors: Swati Agarwal, Sharmila Kayal, Nitesh Tripathi, Sayak Pal

Measuring Reception of Advertising Endeavors through Quantitative Metrics

Open Access
article
Authors: Sayak Pal, Nitesh Tripathi, Sharmila Kayal, Swati Agarwal

The Role of Internal Communication Leadership on Brand Perceptions and Employee Experience during Crisis

Open Access
book chapter
Authors: G. Nikita, Sayak Pal, Aniisu K Verghese

Sustainable Development Goals: A Handbook Based on Media Perspective

Open Access
book
Authors: Sharmila Kayal, Noveena Chakravorty, Sayak Pal

Advertising: Methods, Research and Practices

Open Access
book
Authors: Sayak Pal, Noveena Chakravorty, Sharmila Kayal

In Tandem for Survival: An Exploratory Study on Integration of Folk Media into New Media with reference to Folk Theatre in West Bengal

Open Access
article
Authors: Sharmila Kayal, Swati Agarwal, Sayak Pal, Nitesh Tripathi

Decoding Rhetorics of Political Speeches A Case Study on West Bengal Assembly Elections 2021

Open Access
article
Authors: Sharmila Kayal, Swati Agarwal, Sayak Pal, Nitesh Tripathi