Ministry of Education
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Dr Sourabh Arora

vidwan id: 155308
Male

Assistant Professor, Management Studies
Indian Institute of Technology Roorkee

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Expertise

  • Management

Publications

Total Articles 9
Books 0
Proceedings 0

Publications

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Scopus

Citations 463
h-index 8

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Citations 0
h-index 0
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Bio

Consumer Behaviour, Showrooming, Webrooming, Multi Channel Shopping

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Technology Roorkee
  • Department of Management, Indian Institute of Technology Roorkee
Ph.D
Other Institute 2019
Assistant Professor Apr 2018 – Present
Indian Institute of Technology Roorkee | Management Studies

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Scholarly Work

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Scholarly Publications

What Drives and Inhibits Consumers from Adopting Electric Two Wheelers: A Behavioural Reasoning Theory Perspective

Open Access
Article
Management and Labour Studies. Year: 2025. Volume: 50 , Issue: 2 , Pages: 166-183 .
Authors: Ashok K.;Tripathi A.;Arora S.
DOI 10.1177/0258042X241292320

Potential benefits and descriptive norms in webrooming: an extended model of goal-directed behaviour

Open Access
Article
Year: 2022. Volume: 50 , Issue: 3 , Pages: 377-397 .
Authors: Arora S.;Sahney S.;Pradhan D.
DOI 10.1108/IJRDM-10-2020-0417
17

Drivers of showrooming behaviour: insights from integrated perspectives

Open Access
Article
Year: 2022. Volume: 50 , Issue: 3 , Pages: 398-413 .
Authors: Arora S.;Sahney S.;Parida R.R.
DOI 10.1108/IJRDM-09-2020-0374
30

Understanding consumers' showrooming behaviour: a stimulus–organism–response (S-O-R) perspective

Open Access
Article
Year: 2020. Volume: 48 , Issue: 11 , Pages: 1157-1176 .
Authors: Arora S.;Parida R.R.;Sahney S.
DOI 10.1108/IJRDM-01-2020-0033
75

Examining consumers’ webrooming behavior: an integrated approach

Open Access
Article
Year: 2019. Volume: 37 , Issue: 3 , Pages: 339-354 .
Authors: Arora S.;Sahney S.
DOI 10.1108/MIP-05-2018-0152
61

Consumer’s webrooming conduct: an explanation using the theory of planned behavior

Open Access
Article
Asia Pacific Journal of Marketing and Logistics. Year: 2018. Volume: 30 , Issue: 4 , Pages: 1040-1063 .
Authors: Arora S.;Sahney S.
DOI 10.1108/APJML-08-2017-0185
56

Antecedents to consumers’ showrooming behaviour: an integrated TAM-TPB framework

Open Access
Article
Journal of Consumer Marketing. Year: 2018. Volume: 35 , Issue: 4 , Pages: 438-450 .
Authors: Arora S.;Sahney S.
DOI 10.1108/JCM-07-2016-1885
79

Webrooming behaviour: a conceptual framework

Open Access
Article
Year: 2017. Volume: 45 , Issue: 7-8 , Pages: 762-781 .
Authors: Arora S.;Sahney S.
DOI 10.1108/IJRDM-09-2016-0158
66