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Prof Isaac C Jacob

vidwan id: 138338
Male

Emeritus Professor, Marketing
K J Somaiya Institute of Management Studies and Research

Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Professional Recognition

2014

Best Teacher for Outstanding Contribution to Teaching and Education’ in 2014

Higher Education Forum
2014

Best Teacher Award’ at the 3rd Asian CEF Awards for Excellence in Education

CEF
1996

CANNES GOLD in Print Award for Hexit Force

CANNES

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Bio

Brand Management, Integrated Marketing Communication, Sports Marketing and Global Marketing

Personal Details

  • Male
  • Emeritus Professor , K J Somaiya Institute of Management Studies and Research
  • Centre for Marketing, K J Somaiya Institute of Management Studies and Research
Masters in Marketing Management
Other Institute 1985
MA Economics
Other Institute 1978
Emeritus Professor Aug 2007 – Present
K J Somaiya Institute of Management Studies and Research | Marketing

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Scholarly Work

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Scholarly Publications

Strategic Management Concepts and Cases

Open Access
book
Authors: Fred R David, Forest R David, Meredith E David, Isaac Jacob, Hanif Kanjer, Ranjan Chaudhuri

Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes

Open Access
article
Authors: Isaac Jacob, Monica Khanna, Krupa A Rai

Strategic Brand Management: Pearson Education

Open Access
book
Authors: Kevin Lane Keller, Isaac C. Jacob, Vanitha Swaminathan, Ambi M.G. Parameswaran

Marketing of higher education institutes through the creation of positive learning experiences–analyzing the role of teachers’ caring behaviors

Open Access
article
Authors: Monica Khanna, Isaac Jacob, Anjali Chopra

Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption

Open Access
article
Authors: Isaac Jacob, Monica Khanna, Krupa A Rai

Possession Attachment toward Global Brands : How the " World of Barbie " is Shaping the Mindsets of Millenial Girls

Open Access
article
Authors: Krupa Rai. Udo Wagner, Isaac Jacob, Monica Khanna

Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance

Open Access
article
Authors: Monica Khanna, Isaac Jacob, Anjali Chopra

Marketing Management Indian Cases

Open Access
book
Authors: Isaac Jacob and Others