Ministry of Education
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Dr Priyanka Malik

vidwan id: 134176
Female

Assistant Professor - Senior Scale, Amity International Business School (Noida)
Amity University, Uttar Pradesh

Orchid Icon 0000-0003-0451-9857 Google Scholar Icon 57200212563

Expertise

  • Business

Publications

Total Articles 21
Books 0
Proceedings 0

Publications

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Scopus

Citations 81
h-index 6

CrossRef

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Citations 7
h-index 1
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Professional Recognition

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Bio

Business

Personal Details

  • Female
  • Assistant Professor - Senior Scale , Amity University, Uttar Pradesh
  • Amity Road, Sector 125
PhD
Other Institute 2003
Assistant Professor - Senior Scale Dec 2009 – Present
Amity University, Uttar Pradesh | Amity International Business School (Noida)
Assistant Professor Aug 2003 – Present
Amity University, Uttar Pradesh | Amity International Business School (Noida)

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Co-Authors (4)

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Scholarly Work

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Scholarly Publications

A multi-phase qualitative study on consumers’ barriers and drivers of electric vehicle use in India: Policy implications

Open Access
Article
Energy Policy. Year: 2025. Volume: 196 .
Authors: Jain S.;Gautam S.;Malik P.;Kumar S.;Krishnan C.
DOI 10.1016/j.enpol.2024.114415
1

Generational Cohort Analysis to Purchase Fashion Products in India

Open Access
Book Chapter
Year: 2024. Pages: 139-150 .
Authors: Kaur J.;Malik P.;Singh S.
DOI 10.1007/978-981-97-2902-9_6

Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention

Open Access
Article
FIIB Business Review. Year: 2024. Volume: 13 , Issue: 3 , Pages: 318-330 .
Authors: Kaur J.;Malik P.;Singh S.
DOI 10.1177/23197145221130653
1

Customer experience and loyalty analysis with PLS-SEM digital payment loyalty model

Open Access
Article
International Journal of System Assurance Engineering and Management. Year: 2024. Volume: 15 , Issue: 12 , Pages: 5469-5483 .
Authors: Agarwal S.;Malik P.;Gautam S.
DOI 10.1007/s13198-024-02500-x
1

Analysis of financial performance with regard to digital payment: a case of HDFC bank

Open Access
Article
International Journal of System Assurance Engineering and Management. Year: 2024. Volume: 15 , Issue: 6 , Pages: 2085-2096 .
Authors: Agarwal S.;Malik P.;Gautam S.
DOI 10.1007/s13198-023-02201-x
1

Analysis of Customer Satisfaction and the Customer Experience in Digital Payments: A Meta-Analysis Review

Open Access
Article
Year: 2023. Volume: 18 , Issue: 1 , Pages: 1-17 .
Authors: Agarwal S.;Malik P.;Gautam S.
6

Importance of perceived security, perceived privacy and website design of active online investors: An Indian market perspective

Open Access
Article
International Journal of Electronic Finance. Year: 2022. Volume: 11 , Issue: 1 , Pages: 30-48 .
Authors: Gautam S.;Malik P.
DOI 10.1504/IJEF.2022.120349
1 4