Ministry of Education
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Dr Seema Sahai

vidwan id: 133216
Female

Associate Professor, Amity International Business School (Noida)
Amity University, Uttar Pradesh

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Expertise

  • Business

Publications

Total Articles 22
Books 0
Proceedings 0

Publications

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Scopus

Citations 118
h-index 7

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Citations 0
h-index 0
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Professional Recognition

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Community & Membership

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Bio

Business

Personal Details

  • Female
  • Associate Professor , Amity University, Uttar Pradesh
  • Amity Road, Sector 125
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Associate Professor Mar 2009 – Present
Amity University, Uttar Pradesh | Amity International Business School (Noida)

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Scholarly Work

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Scholarly Publications

When AI meets influence: Exploring the integration of ChatGPT and influencer marketing

Open Access
Book Chapter
Year: 2024. Pages: 272-284 .
Authors: Saini S.;Ngah A.H.;Sahai S.;Bansal R.
DOI 10.4018/979-8-3693-0815-8.ch016
2

Data analytics and influencer marketing for cultivating brand evangelism and affinity

Open Access
Book
Year: 2024. Pages: 1-495 .
Authors: Fazla R.;Bansal R.;Chakir A.;Jain A.;Sahai S.
DOI 10.4018/979-8-3693-7773-4

Navigating the digital landscape: prioritizing challenges in supply chain management of digital twin implementation

Open Access
Article
International Journal of System Assurance Engineering and Management. Year: 2024.
Authors: Agarwal V.;Sahai S.;Sahay N.
DOI 10.1007/s13198-024-02553-y

Prospects and opportunities of AI and IoT analytics based health start-ups

Open Access
Conference Paper
AIP Conference Proceedings. Year: 2023. Volume: 2782 .
Authors: Nanda S.;Sahai S.;Khattar S.
DOI 10.1063/5.0154597
1

The Global Impact of Pandemic 2020: A Critical Analysis and a Way Forward

Open Access
Book Chapter
Year: 2023. Pages: 1-20 .
Authors: Sahay N.;Sahai S.;Jain P.
DOI 10.1007/978-981-19-7880-7_1

Consumer’s Awareness and Perception Towards E-Waste Management

Open Access
Book Chapter
Year: 2022. Pages: 1593-1603 .
Authors: Goel R.;Sahai S.;Singh G.
DOI 10.1007/978-981-16-4230-2_71
2

Artificial Intelligence as Disruptive Technology: A Boon or a Bane in the Global Business Scenario

Open Access
Book Chapter
Year: 2022. Pages: 71-94 .
Authors: Sahai S.;Lall S.
1

Building the World of Internet of Things

Open Access
Book Chapter
Year: 2021. Volume: 89 , Pages: 101-119 .
Authors: Sahai S.;Goel R.;Singh G.
DOI 10.1007/978-3-030-75657-4_5
16