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Dr Tabitha Durai

vidwan id: 125221
Female

Assistant Professor, Department of Commerce
Madras Christian College

Expertise

  • Business, Finance

Publications

Total Articles 11
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 21
h-index 1

CrossRef

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Citations 16
h-index 1
Google Scholar

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Professional Recognition

2019

MCC Alumni Research Award

Madras Christian College
2020

Reviewer

Publons Academy

Community & Membership

2017

Madras Christian College - Examination Committee

Member
2021

Deanery Research & Development

Associate Dean Research & Development
2021

Deanery Research & Development

Dean Research & Development
2019

Internal Quality Assurance Cell

Criterion VI Head
2019

Social Ethics Program

Coordinator
2020

Staff Study Circle, Madras Christian College

President
2022

SDNB College, Chennai

Member, Selection Committee for Recruitment
2019

KV IAF I

Subject Expert, Interview Panel

Martin Luther Christian University

2021
Member, Research Advisory Committee

Bio

Research in Marketing and Organisational behaviour

Personal Details

  • Female
  • Assistant Professor , Madras Christian College
  • Department of Commerce, Madras Christian College
Ph.D
University of Madras 2013
Assistant Professor Aug 2002 – Present
Madras Christian College | Department of Commerce

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Co-Authors (2)

Stella

Dr Stella G

B S Abdur Rahman Crescent Institute of Science & Technology, Kancheepuram

Rajadurai

Dr Rajadurai Vijay Solomon

Madras Christian College

Scholarly Work

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Impact of Emotional Intelligence on work Outcomes of Nurses in Private Hospitals in Chennai

University University of Madras
Year 2020

A study on the Dynamics of Work place diversity in sustaining an inclusive organisational Culture

University University of Madras
Year 2020

Influence of Employee Experience on the Productivity of Employees in the Automobile Industry of Tamil Nadu

University University of Madras
Year 2019

Impact of Technological Innovations in augmenting Retail Customer Experience

University University of Madras
Year 2021

The role of Neuromarketing strategies in influencing Brand resonance among retail consumers

University University of Madras
Year 2021

Impact of Civility interventions on the behavioral outcomes of employees in the Information Technology sector

University University of Madras
Year 2022

The role of components in advertisements in promoting Cultural Imperialism among viewers

University University of Madras
Year 2022
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Scholarly Publications

Fostering research culture through virtual community learning towards academic development

Open Access
Note

Educational disruption: Impact of COVID-19 on students from the Northeast states of India

Open Access
Article

Cynicism: Influence on Work Performance of Employee

Open Access
journal-article

Impact of Digital Marketing on the Growth of Consumerism

Open Access
article
Authors: Durai, Tabitha and King, Rachel

IMPACT OF GOODS AND SERVICES TAXES ON CONSUMPTION PATTERN OF SALARIED INDIVIDUALS

Open Access
article
Authors: Durai, Tabitha and Gayathri, Ms K

Employee Experience and Its Influence On Employee Engagement--With Reference to Innovative Tech Companies in Chennai

Open Access
inproceedings
Authors: Durai, Tabitha and King, Rachel

Human-Centric Design Thinking to Boost Employee Experience in Lean Start-ups--An Empirical Study

Open Access
article

A Study On The Effect Of Electronic Customer Relationship Management (ecrm) On Customer Satisfaction Of E – Commerce Websites

Open Access
journal-article
Authors: