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Dr Tabitha Durai

vidwan id: 125221
Female

Assistant Professor, Department of Commerce
Madras Christian College

Expertise

  • Business, Finance

Publications

Total Articles 11
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 21
h-index 1

CrossRef

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Citations 16
h-index 1
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Professional Recognition

2019

MCC Alumni Research Award

Madras Christian College
2020

Reviewer

Publons Academy

Community & Membership

2017

Madras Christian College - Examination Committee

Member
2021

Deanery Research & Development

Associate Dean Research & Development
2021

Deanery Research & Development

Dean Research & Development
2019

Internal Quality Assurance Cell

Criterion VI Head
2019

Social Ethics Program

Coordinator
2020

Staff Study Circle, Madras Christian College

President
2022

SDNB College, Chennai

Member, Selection Committee for Recruitment
2019

KV IAF I

Subject Expert, Interview Panel

Martin Luther Christian University

2021
Member, Research Advisory Committee

Bio

Research in Marketing and Organisational behaviour

Personal Details

  • Female
  • Assistant Professor , Madras Christian College
  • Department of Commerce, Madras Christian College
Ph.D
University of Madras 2013
Assistant Professor Aug 2002 – Present
Madras Christian College | Department of Commerce

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Co-Authors (2)

Stella

Dr Stella G

B S Abdur Rahman Crescent Institute of Science & Technology, Kancheepuram

Rajadurai

Dr Rajadurai Vijay Solomon

Madras Christian College

Scholarly Work

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Impact of Emotional Intelligence on work Outcomes of Nurses in Private Hospitals in Chennai

University University of Madras
Year 2020

A study on the Dynamics of Work place diversity in sustaining an inclusive organisational Culture

University University of Madras
Year 2020

Influence of Employee Experience on the Productivity of Employees in the Automobile Industry of Tamil Nadu

University University of Madras
Year 2019

Impact of Technological Innovations in augmenting Retail Customer Experience

University University of Madras
Year 2021

The role of Neuromarketing strategies in influencing Brand resonance among retail consumers

University University of Madras
Year 2021

Impact of Civility interventions on the behavioral outcomes of employees in the Information Technology sector

University University of Madras
Year 2022

The role of components in advertisements in promoting Cultural Imperialism among viewers

University University of Madras
Year 2022
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Scholarly Publications

Digital Finance and its Impact on Financial Inclusion

Open Access
article
Authors: Durai, Tabitha and Stella, G

STORE ATMOSPHERICS: AN EFFORT TO INFLUENCE IMPULSE BUYING IN BRICK AND MORTAR STORES

Open Access
article
Authors: DURAI, TABITHA and STELLA G

REITERATIVE SHOPPING RITUAL: BUILDING BRAND ALLEGIANCE.

Open Access
article
Authors: SYLVIA B EDITH HEPBURN