Ministry of Education
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Dr Deepak S Kumar

vidwan id: 124049
Male

Associate Professor,
Indian Institute of Management Kozhikode

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Expertise

  • Management

Publications

Total Articles 16
Books 0
Proceedings 0

Publications

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Scopus

Citations 419
h-index 9

CrossRef

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Citations 25
h-index 4
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Professional Recognition

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Community & Membership

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Bio

Image Analytics, Neuro Marketing Studies

Personal Details

  • Male
  • Associate Professor , Indian Institute of Management Kozhikode
  • Indian Institute of Management Kozhikode
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Associate Professor Jun 2022 – Present
Indian Institute of Management Kozhikode
Assistant Professor May 2019 – Jun 2022
Indian Institute of Management Kozhikode | Department of Marketing Management

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Co-Authors (2)

Keyoor

Prof Keyoor Purani

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Scholarly Work

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Scholarly Publications

Servicescapes and E-Servicescapes Design Issues in Emerging Markets: Imperatives, Challenges and Agenda Setting

Open Access
Book Chapter
Year: 2021. Pages: 1-13 .
Authors: Kumar D.S.;Vinitha V.U.
DOI 10.1007/978-981-15-8787-0_1
1

The indirect experience of nature: biomorphic design forms in servicescapes

Open Access
Article
Journal of Services Marketing. Year: 2020. Volume: 34 , Issue: 6 , Pages: 847-867 .
Authors: Kumar D.S.;Purani K.;Viswanathan S.A.
DOI 10.1108/JSM-10-2019-0418
29

e-Loyalty among millennials: Personal characteristics and social influences

Open Access
Article
Journal of Retailing and Consumer Services. Year: 2019. Volume: 48 , Pages: 215-223 .
Authors: Purani K.;Kumar D.S.;Sahadev S.
DOI 10.1016/j.jretconser.2019.02.006
3 89

Influences of ‘appscape’ on mobile app adoption and m-loyalty

Open Access
Article
Journal of Retailing and Consumer Services. Year: 2018. Volume: 45 , Pages: 132-141 .
Authors: Kumar D.S.;Purani K.;Viswanathan S.A.
DOI 10.1016/j.jretconser.2018.08.012
7 82

Model specification issues in PLS-SEM: Illustrating linear and non-linear models in hospitality services context

Open Access
Article
Journal of Hospitality and Tourism Technology. Year: 2018. Volume: 9 , Issue: 3 , Pages: 338-353 .
Authors: Kumar D.S.;Purani K.
DOI 10.1108/JHTT-09-2017-0105
4 48

Exploring restorative potential of biophilic servicescapes

Open Access
Article
Journal of Services Marketing. Year: 2018. Volume: 32 , Issue: 4 , Pages: 414-429 .
Authors: Purani K.;Kumar D.S.
DOI 10.1108/JSM-03-2017-0101
7 57

Visual service scape aesthetics and consumer response: a holistic model

Open Access
Article
Journal of Services Marketing. Year: 2017. Volume: 31 , Issue: 6 , Pages: 556-573 .
Authors: Kumar D.S.;Purani K.;Sahadev S.
DOI 10.1108/JSM-01-2016-0021
4 34

Marketing and Branding of Calicut as a Smart City Destination

Open Access
Book Chapter
Year: 2017. Pages: 359-389 .
Authors: Kumar D.S.;Manohar L.;Singh P.
DOI 10.1007/978-981-10-1610-3_17
2