Ministry of Education
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Dr Deepak S Kumar

vidwan id: 124049
Male

Associate Professor,
Indian Institute of Management Kozhikode

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Expertise

  • Management

Publications

Total Articles 16
Books 0
Proceedings 0

Publications

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Scopus

Citations 419
h-index 9

CrossRef

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Citations 25
h-index 4
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Professional Recognition

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Community & Membership

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Bio

Image Analytics, Neuro Marketing Studies

Personal Details

  • Male
  • Associate Professor , Indian Institute of Management Kozhikode
  • Indian Institute of Management Kozhikode
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Associate Professor Jun 2022 – Present
Indian Institute of Management Kozhikode
Assistant Professor May 2019 – Jun 2022
Indian Institute of Management Kozhikode | Department of Marketing Management

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Co-Authors (2)

Keyoor

Prof Keyoor Purani

Indian Institute of Management Kozhikode

Saurabh Kumar

Dr Saurabh Kumar Dixit

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Scholarly Work

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Scholarly Publications

Biophilia in servicescapes – review, reconciliation and reflections

Open Access
Article
Journal of Services Marketing. Year: 2025. Volume: 39 , Issue: 3 , Pages: 202-217 .
Authors: Vinitha V.U.;Kumar D.S.;Krishnan H.
DOI 10.1108/JSM-08-2024-0437

Creativity – help or hindrance? The impact of product review creativity on perceived helpfulness

Open Access
Article
Computers in Human Behavior. Year: 2024. Volume: 156 .
Authors: Kumar D.S.;Gunasekar S.;Purani K.;de Gregorio F.
DOI 10.1016/j.chb.2024.108182
4

Visual Aesthetic Quotient: Establishing the Effects of Computational Aesthetic Measures for Servicescape Design

Open Access
Article
Journal of Service Research. Year: 2024. Volume: 27 , Issue: 2 , Pages: 250-267 .
Authors: S Kumar D.;Sahadev S.;Purani K.
DOI 10.1177/10946705231205000
3

Servicescape design: balancing physical and psychological safety

Open Access
Article
Year: 2023. Volume: 41 , Issue: 4 , Pages: 473-488 .
Authors: S Kumar D.;Nair K.U.;Purani K.
DOI 10.1108/MIP-06-2022-0259
9

How well designed is your servicescape?

Open Access
Article
Year: 2022. Volume: 40 , Issue: 3 , Pages: 388-407 .
Authors: Nair K.U.;Kumar D.S.;Purani K.
DOI 10.1108/MIP-04-2021-0129
6

Understanding service quality attributes that drive user ratings: A text mining approach

Open Access
Article
Journal of Vacation Marketing. Year: 2021. Volume: 27 , Issue: 4 , Pages: 400-419 .
Authors: Gunasekar S.;Kumar D.S.;Purani K.;Sudhakar S.;Dixit S.K.;Menon D.
DOI 10.1177/13567667211003246
25

Biomorphic visual identity of a brand and its effects: a holistic perspective

Open Access
Article
Journal of Brand Management. Year: 2021. Volume: 28 , Issue: 3 , Pages: 272-290 .
Authors: Vinitha V.U.;Kumar D.S.;Purani K.
DOI 10.1057/s41262-020-00222-6
10

‘To Trust or Not’: Impact of camouflage strategies on trust in the sharing economy

Open Access
Article
Journal of Business Research. Year: 2021. Volume: 136 , Pages: 110-126 .
Authors: Venkateswaran V.;S Kumar D.;Gupta D.
DOI 10.1016/j.jbusres.2021.07.023
20