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Dr Kavitha R Gowda

vidwan id: 118255

Female

Assistant Professor, School of Business and Management
Christ University

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57222363347

Expertise

Management

Publications

Total Articles 89

Books 0

Proceedings 0

Publications

Scopus

Citations 46

h-index 3

CrossRef

Citations 37

h-index 2

Google Scholar

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Professional Recognition

2022

Best Paper Award

7th International Conference on Embracing Transformation: Innovation & Creation Hybrid organized by

2022

Excellence Service Awards

INSO, May 2022

2010

Best Paper Award

International Conference organized by New Horizon College of Engineering on 23rd April 2010

2009

Second BEST PAPER , National Conference

International Conference organized by New Horizon College of Engineering on 24th April, 2009.

Community & Membership

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Bio

Dr.Kavitha R Gowda,B.E,MBA,MPhil,PhD has rich experience of over 21 yrs. She is in this noble profession of teaching since 2003 with expertise in the area of Fundamentals of Services Management, Rural Marketing, Consumer Behaviour, Strategic Management, Strategic Marketing Management, OB,MCT, Business Ethics and Corporate Governance, currently working as Assistant Professor at SBM,CHRIST ( Deemed to be University). She is coinventor for 3 patents, has good number of publications in quality journ

Personal Details

Female
Assistant Professor , Christ University
Alliance University

PhD

Dravidian University 2018

MPhil

Other Institute 2014

MBA

Other Institute 2002

B.E

Other Institute 1998

Assistant Professor Aug 2018 – Present

Christ University | School of Business and Management

Assistant Professor (Grade-I) Feb 2015 – May 2018

Jain University, Bangalore | CMS Business School

Assistant Professor Jul 2013 – Jan 2015

ISBR College, #62B, Opp. Electronic City Police Station, 1st Phase, Electronic City, Hosur Road, Bangalore -560 100.

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Mr Arjun Kumar K V

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Dr Jaikishan Sahu

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Mr G V Vigneshwara Swamy

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Mr Tilak Kumar Deb

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N/A

Dr Dr Santanu Das

Assistant Professor

Organisations (1705+)

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Dr BRIJESH SIVATHANU

Professor

Dr BOOPATHY SRIHARI

Associate Professor

Dr Boopathy Srihari

Associate Professor

Dr BOSCO PAUL ALAPATT

Associate Professor

Dr BABITA CHAUDHARY

Assistant Professor

BABITA Management Studies NCR

Assistant Professor

Associate Professor

Dr BABITHA ATIWALE

Assistant Professor

Mr Babu Kumar S

Assistant Professor

Dr Bagesh Kumar

Assistant Professor

Co-Authors (4)

DAV Centenary College

Prof Joseph Varghese Kureethara

Christ University

Dr Kavitha R Gowda

N/A

Prof Dr.Rashmi Gujrati

President

Scholarly Work

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Business Environment, Marketing strategy and Performance: An Empirical Study on Polymer Manufacturing industry

University Garden City University - External Doctoral Committee Member

Year 2021

A Novel Method for crowd detection and alerting social distance using IoT and methods thereof

Basaveshwar Engineering College Bagalkot

Engineering and Technology Application No. : 202111019009 Filed : 25-04-2021

Published : N/A Filed

A NOVEL METHOD FOR EMPLOYEE ENGAGEMENT THROUGH DIGITAL TECHNOLOGY & METHODS THEREOF

DR. Priti Dr Priti Verma

DR. NIDHI ARORA

MANISH ARORA

Dr. Chaya Bagrecha

Dr.Kavitha R Gowda Dr.Chethana Sridhar

Dr. Sumati Ramakrishna Gowda

and Veeranna Kotagi

Engineering and Technology Application No. : 202111004196 Filed : 31-01-2021

Published : 12-02-2021 Published

METHODS AND MODEL FOR WORKLIFE BALANCE OF WOMEN ENTREPRENEURS

Dr. Purvi Pareek

Dr. Chaya Bagrecha

Dr.Kavitha R Gowda

Dr. Nidhi Arora

Dr Priti Verma

Dr. Chidanand Prasad R and Dr.Geetha Nagaraju

Dr.Rashmi Ram Hunnur and Dr.Piyush Kumar Pareek

- Patent No. : G06Q0010060000 Filed : 11-09-2020

Published : 09-10-2020 Published

Scholarly Publications

Presented a paper titled Factors influencing rural consumers while buying a mobile phone

conference paper

Authors: Dr.R.Satish Kumar and Kavitha R Gowda

Presented a paper titled Purchase Behavior of Rural consumer’s while choosing a shopping good, with reference to mobile phone.

conference paper

Authors: Kavitha R Gowda

Factors influencing rural consumers while buying a mobile phone

conference proceedings

Authors: Kavitha R Gowda and Dr. R.Satish Kumar

Innovation and Sustainable Development in Business ManagemeRole of KOL and advertisement during purchase decision for mobile phones by rural consumers

book chapter

Year: 2016. Volume: ISBN:978-81-933172-5-9 .

Authors: Dr.Kavitha R Gowda, Dr. R. Satish Kumar and Dr.GopalaKrishna K S

Role of KOL and advertisement during purchase decision for mobile phones by rural consumers.

conference proceedings

Authors: Kavitha R Gowda

Presented paper titled Role of KOL and advertisement duting purchase decision for mobile phones by rural consumers

conference paper

Authors: Kavitha R Gowda

A study on rural youth’s shopping preferences towards mobile phones and personal computers

conference paper

Authors: Kavitha R Gowda and Dr.Soney Mathews.

The rationale of purchase behavior of rural youth towards shopping goods,

book chapter

Year: 2015. Volume: ISBN:978-93-85000-29-4, .

Authors: Kavitha R Gowda and Dr.Soney Mathews.

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