Publications

Total Articles 8
Books 0
Proceedings 0

Publications

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Scopus

Citations 42
h-index 3

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Citations 37
h-index 2
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Bio

Dr. Kavitha specializes in areas such as Services Marketing, Consumer Behaviour, Corporate Social Responsibility (CSR), Rural Marketing, and Green Marketing.

Personal Details

  • Female
  • Alliance University, Bengaluru
Ph.D
Dravidian University 2018
MPhil
Other Institute 2014
MBA
Other Institute 2002
B.E
Other Institute 1998
Associate Professor Jul 2023 – —
Alliance University, Bangalore
Assistant Professor Aug 2018 – Jul 2023
Christ University | School of Business and Management
Assistant Professor Feb 2015 – May 2018
Jain University, Bangalore
Assistant Professor Jul 2013 – Jan 2015
ISBR College, #62B, Opp. Electronic City Police Station, 1st Phase, Electronic City, Hosur Road, Bangalore -560 100.
Director May 2012 – Mar 2013
AMC college of engineering
Assistant Professor Jun 2011 – Oct 2011
Symbiosis Institute of Management
Assistant Professor Jan 2010 – May 2011
AMC college of engineering | MBA
Faculty Feb 2007 – Dec 2009
Jain University, Bangalore
Faculty Jul 2003 – Jan 2007
City College of Education

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Co-Authors (4)

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A system for determination of noise type in microarray images

ANDANAIAH NAGARAJU TUMAKURU [IN]; BHUJANG RAGHAVI KRISHNACHAR ; GOWDA KAVITHA RAMAKRISHNA; GUPTA DEEPAK ; HARADI ADITYA PAI ; JAIN SONAL AMIT ; KHANNA ASHISH ; NANDIHAL PRIYA ; NITTE MEENAKSHI INSTITUTE OF TECH ; PAREEK PIYUSH KUMAR ; PREMALATHA DEEPA VENKATARAYA ; RANI SITA
Medical and Health Sciences Patent No. : DE202022106319U1 Filed : 07-11-2022
Published : 07-12-2022 Granted

A Novel Method for crowd detection and alerting social distance using IoT and methods thereof

Basaveshwar Engineering College Bagalkot
Engineering and Technology Application No. : 202111019009 Filed : 25-04-2021
Published : N/A Filed

A NOVEL METHOD FOR EMPLOYEE ENGAGEMENT THROUGH DIGITAL TECHNOLOGY & METHODS THEREOF

Dr Priti Verma
- Patent No. : G06Q0010060000 Filed : 31-01-2021
Published : 12-02-2021 Published

METHODS AND MODEL FOR WORKLIFE BALANCE OF WOMEN ENTREPRENEURS

Dr. Purvi Pareek
Dr. Chaya Bagrecha
Dr.Kavitha R Gowda
Dr. Nidhi Arora
Dr Priti Verma
Dr. Chidanand Prasad R and Dr.Geetha Nagaraju
Dr.Rashmi Ram Hunnur and Dr.Piyush Kumar Pareek
- Patent No. : G06Q0010060000 Filed : 11-09-2020
Published : 09-10-2020 Published

Scholarly Publications

BUSINESS RESPONSES TOWARDS CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABLE DEVELOPMENT GOALS DURING COVID-19 PANDEMIC

Open Access
Article

ETHICAL CONFLICTS AMONG THE LEADING MEDICAL AND HEALTHCARE LEADERS

Open Access
Review

Servant leadership and diversity: A focus on ethnic and cultural diversity

Open Access
Book Chapter
Authors: Jaiwant S.V.;Gowda K.R.;Kureethara J.V.

A Study on Decision Paralysis in Customers with Special Reference to Placing Order in Restaurant

Open Access
Article

Click & Collect Retailing: A Study on Its Influence on the Purchase Intention of Customers

Open Access
Article

The effect of airline service quality on customer satisfaction and loyalty in India

Open Access
Conference Paper

Comparative analysis of rural consumer’s purchase behavior towards mobile phone in Karnataka

Open Access
Article