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Dr Sunita Kumar

vidwan id: 117159
Female

Associate Professor, School of Business and Management
Christ University

Expertise

  • Business

Publications

Total Articles 50
Books 0
Proceedings 0

Publications

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Scopus

Citations 45
h-index 4

CrossRef

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Citations 17
h-index 3
Google Scholar

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Professional Recognition

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Community & Membership

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Academy of Marketing Science

2022
fellow

Bio

Branding, Social Media Marketing, Neuro Marketing and Advertising

Personal Details

  • Female
  • Associate Professor , Christ University
  • Bannerghatta Road Bangalore
P.hd
Magadh University 2016
Associate Professor May 2010 – Present
Christ University | School of Business and Management

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Co-Authors (4)

Anubha

Dr Anubha Srivastava

Christ University

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Lakshmypriya

Dr Lakshmypriya K

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Rashmi

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Scholarly Work

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Scholarly Publications

Building inclusive workplace: Enhancing safety, security, and service quality to address workplace discrimination

Open Access
Book Chapter
Authors: Thankachan J.;Sanglir A.;Kumar S.

A Study on Revolution of Healthcare Industry with Transformational Artificial Intelligence Tool

Open Access
Conference Paper

Unlocking the Power of AI

Open Access
book-chapter

Factors influencing purchase intention of online shopping customers: A review of the existing literature

Open Access
Book Chapter
Authors: Kumar S.;Rawat K.;Babu P.;Mathew R.

Forecasting the Stock Market Index Using Artificial Intelligence Techniques

Open Access
Book Chapter
Authors: Kumar S.;Kumar S.O.D.;Sridharan A.

Predictors of online buying behaviour

Open Access
Book Chapter
Authors: Khanna S.;Ghosh F.C.M.A.N.;Kumar S.;William R.M.

Service industry alchemy: A symphony of digital innovations in customer engagement

Open Access
Book Chapter
Authors: Bhagat S.;Rai R.;Lakshmypriya K.;Kumar S.

Beyond the borders: Fashion influencers shaping global trends

Open Access
Book Chapter